Oh Sweetie Lipcolour

The formula is supposed to have "lasting colour" for "eight hour" wear that's "hydrating" and "non-feathering" that comes in "frosted opaque hues." There are 15 shades in the range, and each one has its own distinct scent--tied to its name--and most of the scents were pretty dead-on but I could see those with more sophisticated noses finding some scents a little cloying or synthetic. I didn't notice the scents lingering for long after I applied the respective shade, and I didn't notice any tastes. The coverage ranged from semi-opaque to opaque, while the application was inconsistent, and I think it'll come down to how one wants to wear a particular shade (layered or alone) whether the application pitfalls (settling into lip lines, unevenness) of some shades will be deal-breakers.

The finish on most shades was very shiny and metallic with an initial glossiness that took an hour to three to wear down; most shades felt like a lipstick and gloss hybrid but I can see why MAC has it listed as a lipstick. Once the glossiness goes away, the remaining color and finish look a lot more like a lipstick than a gloss, and it felt clingier (some more than others) and seemed to adhere better. The texture is lightweight, smooth, and mostly non-sticky, so there was more slip and creaminess compared to something like Lipglass, and it didn't have the dry down of a Retro Matte Lipcolour.

They definitely did not wear for eight hours--that claim felt really over-the-top to me--and most shades lasted between four and six hours with a few deviating from that range. There's enough product in an application that a good amount of color comes through after drinking a coffee or glass of water (despite transfer). They were lightly hydrating at best but some seemed more non-drying over time. One upside was that getting colors in this finish (metallic/pearl with some shine) and opacity level (even when they weren't opaque) made them less dupable, though I looked for dupes across lipstick and gloss options.