JujuRouge

ColourPop JujuRouge Lippie Stix ($5.00 for 0.035 oz.) is described as a "deepened berry red." It's a medium-dark red with cool, blue undertones and a satin finish. It had very nearly opaque color coverage--you can see my lip freckle just peeking through--that covered evenly and smoothly. The consistency was lightly creamy and applied without dragging on the lips. It wore well for six and a half hours, left behind a moderate stain, and was slightly drying after four hours of wear. Estee Lauder Christmas Kiss (LE, $32.00) is lighter (95% similar). Guerlain Rouge Saphir (821) (DC, $58.00) is glossier (95% similar). ColourPop Jam Sesh (P, $7.00) is less shimmery, warmer (95% similar). MAC Como La Flor (LE, $19.00) is darker (95% similar). MAC Authentic Red (LE, $19.00) is more shimmery (95% similar). ColourPop London Fog (P, $7.00) is less glossy (95% similar). Givenchy Rouge Insomnie (12) (P, $34.00) is lighter (95% similar). Tom Ford Beauty Naomi (LE, $36.00) is darker (95% similar). Bobbi Brown Russian Doll (DC, $37.00) is lighter, warmer (95% similar). MAC MAC Red (P, $19.00) is lighter, brighter (95% similar). Tom Ford Beauty Armie (LE, $36.00) is less shimmery, warmer (90% similar). Revlon Love That Red (P, $8.49) is less shimmery, warmer (90% similar). Bite Beauty Sour Cherry (DC, $26.00) is cooler (90% similar). Urban Decay Sancho (DC, $18.00) is glossier (90% similar). Bite Beauty Tannin (DC, $24.00) is warmer (90% similar). Smashbox Legendary (PiP, $21.00) is lighter, glossier (90% similar). Estee Lauder Boldface (P, $32.00) is brighter, glossier (90% similar). Bite Beauty Tannin (DC, $26.00) is darker (85% similar). YSL Le Rouge (1) (PiP, $38.00) is lighter, warmer (90% similar). Tom Ford Beauty Fucking Fabulous (LE, $60.00) is less shimmery, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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