Swerve
ColourPop Crème Gel Colour
ColourPop Swerve is a slightly cool-toned, dark black with a matte finish. It is a permanent eyeliner that retails for $7.00 and contains 0.11 oz.
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ColourPop Swerve Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "true onyx black." It's a medium black with a mostly matte finish. It was smooth and glided on without tugging, but it seemed almost waxy, as it just didn't yield that much payoff in one stroke. Even building it up, it wasn't that intense. It wore well for eight hours. Make Up For Ever M10 Matte Black (PiP, ) is darker (95% similar). MAC Blacktrack (P, $16.00) is darker (95% similar). ColourPop Swerve (P, $7.00) is darker (95% similar). Guerlain Blackjack (P, $31.00) is warmer (95% similar). Guerlain Black Jack (01) (P, $30.00) is darker (95% similar). MAC Black Ice (P, $20.00) is darker (95% similar). Urban Decay Legend (P, $20.00) is darker (90% similar). Make Up For Ever M10 Matte Black (P, $21.00) is darker (90% similar). Buxom Call Me (P, $17.00) is darker (90% similar). MAC Graphblack (PiP, $17.00) is darker (90% similar). MAC Squid (P, $17.00) is darker (90% similar). Ardency Inn Black (P, $19.00) is darker (90% similar). Urban Decay Perversion (P, $22.00) is darker (90% similar). MAC Cat's Meow (P, $17.00) is darker (90% similar). Too Faced Perfect Black (PiP, $18.00) is darker (90% similar). Sephora Black Lace (DC, $10.00) is darker (90% similar). Urban Decay Perversion (P, $22.00) is darker, glossier (90% similar). Urban Decay Black Market (P, $22.00) is more shimmery, lighter, cooler (90% similar). MAC Smolder (P, $21.00) is darker (90% similar). Stila Stingray (PiP, $22.00) is glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Swerve
PPermanent. $7.00.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.