La Merveilleuse (347)

Chanel La Merveilleuse (347) Rouge Allure Velvet ($36.00 for 0.12 oz.) is described as an "intense raspberry red." It's a bright, fuchsia pink with subtle blue undertones that ends up appearing almost warm-toned. It had a mostly matte finish. The texture was velvety smooth and glided right on with even, mostly opaque color payoff. It was comfortable to wear for four hours, and then it felt a little drying for the next two (six hours in total). Urban Decay Alpha (DC, $18.00) is lighter (95% similar). MAC Dangerously Red (P, $19.00) is less glossy (95% similar). MAC Moxie (LE, $19.00) is darker, cooler (95% similar). Pat McGrath Full Panic (LE, $38.00) is warmer (90% similar). Tom Ford Beauty Notorious (P, $60.00) is darker (95% similar). MAC A Killing Smile (LE, $19.00) is lighter, brighter, cooler (90% similar). MAC All Fired Up (P, $19.00) is warmer (90% similar). MAC To Matte with Love (P, $21.00) is lighter, less glossy (90% similar). Anastasia #12 (Vol. 1) (PiP, ) is darker, more muted, less glossy (90% similar). NARS You're No Good (P, $26.00) is more muted, less glossy (90% similar). Anastasia Chrome Red (LE, $20.00) is less shimmery, less glossy (90% similar). Tom Ford Beauty Jared (P, $36.00) is cooler (90% similar). ColourPop Mucho (P, $7.00) is darker (90% similar). Too Faced Candy Cane (LE, $21.00) is lighter, brighter (90% similar). Fenty Beauty Candy Venom (P, $18.00) is cooler (90% similar). MAC Intoxica (LE, $19.00) is brighter, cooler (90% similar). MAC Fall in Love (P, $22.00) is less shimmery, lighter, warmer (90% similar). MAC Billion Dollar Smile (P, $26.00) is less shimmery, cooler, glossier (90% similar). Make Up For Ever M204 (DC, $22.00) is less glossy (90% similar). ColourPop Toucan (LE, $7.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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