Plum Fiction (19)

Sephora Plum Fiction (19) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a bold, medium-dark fuchsia pink with cool undertones and creamy, glossy finish. It had mostly opaque color payoff with slight translucency. The color went on beautifully with smooth, even coverage and wore well for four and a half hours on me. Urban Decay Big Bang (DC, $26.00) is more shimmery (95% similar). Giorgio Armani #523 (P, $29.00) is more shimmery, lighter, brighter (90% similar). NARS Staying Alive (LE, $26.00) is darker (90% similar). Dior Plaisir (779) (LE, $35.00) is lighter, brighter (90% similar). NARS Promise (LE, $26.00) is darker, more muted (90% similar). Urban Decay Vice (DC, $26.00) is more shimmery, darker (90% similar). Revlon Adorned (DC, $7.49) is more shimmery, lighter, brighter (90% similar). Chanel Tocade (182) (P, $30.00) is lighter, brighter (90% similar). NARS Cartagena (LE, $26.00) is darker (90% similar). Burberry Oxblood No. 23 (P, $29.00) is lighter (90% similar). Marc Jacobs Beauty Hot Hot Hot (332) (P, $29.00) is cooler (85% similar). Chanel Distinction (21) (P, $34.00) is darker, warmer (85% similar). Maybelline Caviar Couture (050) (P, $8.99) is darker, warmer (85% similar). Milani Ravish Raspberry (06) (P, $5.49) is lighter (85% similar). NARS Sexual Content (P, $26.00) is lighter (85% similar). Chanel Caractere (P, $30.00) is darker (90% similar). MAC Twirling (LE, $20.00) is darker, more muted, cooler (85% similar). Giorgio Armani #601 Plum Vinyl (P, $38.00) is darker, more muted (85% similar). NARS Mississippi (LE, $26.00) is darker, more muted (80% similar). Bobbi Brown After Party (P, $27.00)(80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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