Burberry Oxblood No. 23 is a slightly cool-toned, dark fuchsia with a cream finish. It is a permanent lipgloss that retails for $29.00 and contains 0.2 oz.
Burberry Oxblood No. 23 Lipgloss ($29.00 for 0.20 fl. oz.) is a slightly muted, medium-dark fuchsia pink with cool undertones and creamy, glossy finish. It had semi-sheer color coverage, which seems in line with the brand's description ("hint of colour"), and a lightweight, comfortable-to-wear feel on the lips. This shade lasted for four hours on me and was moderately hydrating. It could apply more evenly, though. This color is part of the permanent range, but it will have Burberry's regular packaging (instead of gold). MAC Pleasant (LE, $20.00) is less glossy. MAC Hopelessly Devoted (LE, $20.00) is pinker. MAC Prepare for Pleasure (LE, $20.00) is redder. Giorgio Armani #523 (P, $29.00) is more opaque. MAC Impassioned (LE, $15.00) is more opaque. See comparison swatches / view dupes.