Thursday, March 28th, 2013

MAC Heroine Lipstick
MAC Heroine Lipstick

MAC Heroine Lipstick ($15.00 for 0.10 oz.) is described as a “bright violet/purple.” It’s a medium-dark, red-toned purple with a satin finish. Heroine originally launched with Reel Sexy last March. MAC Seductive Intent is slightly lighter and pinker. MAC Strong Woman is darker, purpler. MAC Violetta has a light shimmer but is otherwise a worthy dupe to consider.

It will shock absolutely nobody that Heroine has already sold out (and in all forms but the polish) on MAC’s website, but do not fear, as it is a normal launch and will be hitting stores and counters next week as well as retailers like Nordstrom, Macy’s, etc.  Heroine has a creamy consistency that glides on well without tugging or pulling on the lips.  It has full, opaque color coverage and wears well for six hours and does leave a reddish stain behind. It’s neither drying nor hydrating.

The Glossover



If you don't mind a little shimmer, consider MAC's Violetta, which is part of the permanent range.











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MAC Heroine Lipstick
MAC Heroine Lipstick

MAC Heroine Lipstick
MAC Heroine Lipstick

MAC Heroine Lipstick
MAC Heroine Lipstick

MAC Heroine Lipstick
MAC Heroine Lipstick

MAC Heroine Lipstick
MAC Heroine Lipstick

MAC Heroine Lipstick
MAC Heroine Lipstick

Product & Review FAQ

Where can I purchase it? How much is it?

Nordstrom, $15.00 (coming soon).

Is it limited edition?


Any dupes?

MAC Seductive Intent is slightly lighter and pinker. MAC Strong Woman is darker, purpler. MAC Violetta has a light shimmer but is otherwise a worthy dupe to consider.

What makeup are you wearing?

On eyes: Giorgio Armani #10 Eyeshadow Palette, Urban Decay Scorch Eyeliner.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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70 thoughts on “MAC Heroine Lipstick Review, Photos, Swatches

  1. Unfortunately, this shade would not flattering on me at all. I enjoy seeing your reviews Christine because our skin tones are quite similar, but this shade isn’t for me. I’d probably add it to my kit for use on clients or for really dramatic looks. Otherwise, I’d pass on it!

  2. Cinthia

    love Heroine. Got it the first time it came out and already put another tube on hold for preorder at Nordstrom :)

  3. Marissa

    Will this collection be online for Macy’s and Nordstrom? If so, when does it go live for their online sites?

  4. YH

    Is this review from the new lipstick or the old one you had from Reel Sexy?

  5. Elyse

    WOW. I love it, but just absolutely could not pull it off! Nice to see all the bold colors out and about lately though! 😀

  6. Tomeka

    I thought Heroine was a Matte finish?

    • Hi Tomeka,

      The official finish is matte, but in reality, it’s not full-on matte, IMO – I feel that it has a satiny finish, which is why I described it as such. If I don’t say official OR I don’t quote, that means the words are mine :)

  7. Ineka

    Boo! Sold out! :(

  8. Maggie

    hmm…it looks strange against your teeth :\ i wonder if it’ll do that to everyone..

  9. MAC always makes pretty surprises. Very nice color… :)
    I liked this color on you, CHristine.

  10. EmiHoltz

    More of a general question but, how do you determine if a product is “red-toned”/warm or “blue-toned”/cool? You describe ‘Heroine’ as a red-toned purple but I read it as blue so I wondered what I was missing.

  11. This reminds me a lot of L’Oreal’s Colour Caresse Lipstick in Violet Chiffon.

  12. I wonder how this compares to Maybelline’s Brazen Berry from the Vivid’s line?

  13. I saw the sneak peek on facebook and I was so intrigued by the shade that I had to come check it out :-) You can pull it off (like almost anything) but I wouldn’t buy this myself.

  14. Megan

    This looks like it could be similar to the new Maybelline lipstick. I forgot the name but it is their intense colors… something Berry.

  15. Katie

    I love it but I don’t think I’m brave enough to wear it!

  16. Definitely not for me, but I surprisingly don’t mind this on you at all.. but with both the lipstick and the lipgloss on, it does pull your skintones in weird directions.. Your skin looks altogether different between the lipgloss only photo and the lipstick only and two products together. I fear on me it would only emphasize sallowness so pass.

  17. Erica

    I like Heroine, but I have comparable dupes that I like just as well. I don’t think anyone is going to hold a lIpstick swatch next to my lips to confirm if its Heroine (lol).

  18. VickyM

    A little darker than this and this is how Mac Rebel looks on my lips. I dislike that lipstick on myself so obviously this would be a pass for me, however it looks nice on you Christine :) .

  19. kEG

    I have this one from the last promotion and I really love it!

  20. Kristen

    So pretty…. Looks very similar to Hoochie by OCC!

  21. Tanya

    Hi christine, I have seductive intent if i were to get heroine lip liner and wear it with seductive intent would it pull close to heroine or should i just get heroine instead?

  22. Cai

    How does it compare to Up the Amp?

  23. Caitlin GH

    I just have to say that you look absolutely gorgeous in these photos! This is a great eye look for you!

  24. abigailod

    I like the color, but I passed on this. But now I’m wishing I got the lipglass!

    On another note, I’m loving your glow Christine! Anything different? Foundation and setting powder, highlighter, please? Thank you! =)

    • No blush/highlighter, just Giorgio Armani Maestro + Guerlain Les Voilettes to set!

      Maybe the glow is really me melting under the hot lights, LOL!

      • abigailod

        Just beautiful! It seems like Maestro *almost always strikes me when you wear it. =)

        And don’t worry, no obvious melting signs, just glow! ;p

      • abigailod

        I need your help Christine. Even after going through some 41 pages of the Guerlain reviews, I’m still unable to find your review on Guerlain Les Voilettes (even from the 2013 Editor’s Choice Awards link). Maybe I’m missing something?

        Will you be kind enough to post the link? I really tried and looked for it. I wanted to learn more about how different it is from the other Guerlains that you use to set and love.

        Super thank you in advance! =)

        • Hey Abigail!

          So, I’ve never done a review for Les Voilettes, which is why you can’t find one! It’s listed on Nordstrom as Les Violettes but I’m pretty sure it is Voilettes… anyway, here’s what Nordstrom says: “Guerlain’s long-standing love affair with powders goes back 180 years and continues with the magical Les Violettes Powder. This powder is infused with minerals to fortify an invisible and flawless look. Marvelously fine and exceptionally transparent, it mattifies and sets makeup without ever caking. The sensual, velvety finish and exquisite violet fragrance have garnered a loyal following among consumers. Never before has the ability to remove shine and even out the complexion been so subtle and comfortable.”

          I’m not entirely sure why it’s stated to be transparent because it IS colored and they do have shades. It definitely doesn’t provide coverage like a loose foundation, but it isn’t white powder! It is great for mattifying and setting makeup, and for me, I often use it to darken a foundation that might be too light on me. So, it’s not like Meteorites, beceause it doesn’t add any glowy/shimmer/pearl.

          • abigailod

            Thanks so very much Christine! =) I appreciate it!

            So, if anything, to which MAC powder (MSF maybe?) or another Guerlain is it comparable to? I already have the Illuminating & Mattifying Pressed Powder but I don’t have any loose COLORED setting powder. I do have MAC’s Prep & Prime loose white powder but that sometimes makes my foundation look off. Thoughts?

  25. Stacey

    Said it all day and Heroine started to sound like “heroin”. Not a color I think work for me, but I bought it anyway…because it’s so popular.

  26. Alex

    it look a whole lot like the maybelline vivids brazen berry!!

  27. this shade will not suit me but Iind it very attractive

  28. It looks so gorgeous but I’m not convinced it will suit an NC40 skintone like mine. I’ll be waiting for more swatches on other sites. 😉

  29. Fiona

    I missed out on this shade last time, I’ll definitely be getting the lipstick and liner when they come out in the UK, and possibly the Lipglass! :) xx

  30. Monica

    Forgive me if you’ve already answered this, but how does this compare to MAC’s Rebel?

  31. makayla

    A Nordstrom rep told me they will be online April 1st and instore April 4th!! Sooooo ready sinced I missed MAC online.

  32. Yay!!!!! It came back out !!!! I cant wait to purchase it!

  33. Kat

    That is gorgeous!

  34. LC

    Does anyone know how it compares to Mac Up the Amp?

  35. Cynthia

    You mentioned that it had a satin finish. I thought that last years launch was a matte finish?

  36. Ria

    MAC Heroine Lipstick now available on Nordstrom online! Purchased 2! Lol. :)

  37. stacey

    Heroine everything lipstick, pencil and gloss is all sold out at Nordstrom….

  38. Teena

    Does anyone know how this compares to Lancome’s Rouge in Love Midnight Rose lipstick?

  39. Kim

    Man its sold out everywhere except ebay and amazon who are price gouging!!! $35 up to $100 bucks…How can i get this lipstick for a fair price????

  40. Yoli

    Heroine is sold out everywhere. I checked every MAC counter in town. Does anyone know if they usually restock their collections that sell out?

  41. Shipra

    Will this be back or sold out for good? I absolutely need this.

  42. Do you think Revlon Violet Frenzy and/or Milani Violet Volt would be good dupes?

  43. summer

    do you know if mac will restock it .i remember i missed out on the archies girls when it first came out and then a month later i saw it restocked almost or maybe the exact same day of the month as the day it was last month so i was wondering if they would restock may 4th since it came to stores april 4th?