L’Oreal Colour Riche Eyeshadow ($5.99 for 0.12 oz.) is supposed to be “soft, velvety” in texture with “intense pigments for exquisite color richness” and “lasts all day.” The texture is incredibly soft; to the point where I’m not sure these would travel as well as your average powder eyeshadow. The lighter, more matte shades are very white-based and can look chalky on my skin tone but should work better on fairer skin tones or coupled with a smoothing primer. Most of the shades were fairly pigmented and blendable on the lid with good adhesion without a primer with a few exceptions. Unsurprisingly, neutrals were more consistently higher-performing than the bolder/more colorful shades. I did run into wear issues, as all the shades I tried either faded and/or creased within six hours of wear, so I would recommend a primer with these. Initially, they reminded me of formulas like Make Up For Ever Artist Shadow, Kat Von D Metal Crush, etc., but while these have a similar velvety, smooth feel, they are looser once you touch your brush to them.