Wet ‘n’ Wild Queen’s Land Color Icon Bronzer ($4.99 for 0.19 oz.) is a medium brown with strong, warm orange undertones and a golden sheen. The shimmer was quite fine, so the more I buffed and blended out the bronzer, the more luminous and glowing it appeared (without being overtly shimmery). It had good color coverage in a single layer, which built up to full coverage with less than a half of a layer on top. The consistency was dense, almost like a powdery cream, and it applied best with a small, buffing brush (I used Sonia G. Face Two). It was fairly blendable, but the very edge took a bit more effort to diffuse, and I did notice that it did not play as well with still-drying or dewier foundations (compared to bare skin/matte skin). It wore well for eight hours on me before it started to fade noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
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$4.99/0.38 oz. - $13.13 Per Ounce
The formula was more like a cream-powder hybrid, as the powder had a lot of slip and felt very smooth to the touch without being powdery, and it was on the denser side. It applied best with a circular, small-to-medium buffer brush or an otherwise moderately dense brush as it picked up product more evenly and dispersed it well. The product had medium to opaque coverage, depending on the shade, but they were buildable if they were not opaque in one layer. They blended out fairly well, but they can be tricky to blend over damp foundation--they seemed more reactive to residual moisture/oiliness on the skin compared to the average powder bronzer. I'd recommend lightly dusting translucent powder over your complexion products if they do not dry down to a semi-matte or matte finish.
Browse all of our Wet 'n' Wild Color Icon Bronzer swatches.
Caprylic/Capric Triglyceride, Boron Nitride, Microcrystalline Cellulose, Silica, Magnesium Myristate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Synthetic Fluorphlogopite, Dimethicone, Lauroyl Lysine, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Water/Eau, o-Cymen-5-ol, Triethoxycaprylylsilane, Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.