Wet 'n' Wild Nude Awakening Color Icon Eyeshadow Palette Review, Photos, Swatches
Nude Awakening
Wet ‘n’ Wild Nude Awakening Color Icon Eyeshadow 10-Pan Palette ($4.99 for 0.35 oz.) is the type of product that makes one question whether affordable, high-quality makeup can exist (it obvious can and does exist, just not in this instance), because it’s everything one might fear with a bargain, powder product: dry, dusty, prone to fading, lacking pigmentation, and is an all-around disappointment.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening
PPermanent. $4.99.
Nude Awakening #1
Nude Awakening #1 is a dark brown with neutral undertones and a matte finish. It had semi-sheer, buildable pigmentation (up to semi-opaque coverage without a primer) with a very powdery consistency that was messy to work with and prone to sheering out on the lid. It blended out fairly well at least. It stayed on for six and a half hours.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Sephora Roasted Chestnuts (DC, $10.00) is lighter (95% similar).
- Smashbox Side Hustle (PiP, ) is darker (95% similar).
- Too Faced Belle Femme (LE, $16.00) is lighter (95% similar).
- LORAC Espresso (PiP, $19.00) is cooler (95% similar).
- Make Up For Ever M626 Neutral Brown (DC, $21.00) is lighter (95% similar).
- Persona Fearless (PiP, ) is darker, warmer (95% similar).
- KVD Beauty Vox (LE, ) is lighter (95% similar).
- MAC Bewitchin' (LE, $17.00) is more shimmery, lighter (90% similar).
- KVD Beauty Crucifix (LE, ) is cooler (90% similar).
- Tarte Chocolate Kisses (LE, ) is lighter, warmer (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #1
PiPPermanent in Palette.
Nude Awakening #2
Nude Awakening #2 is a medium peach with warm undertones and a frosted sheen. The consistency was drier, more loosely pressed, and powdery, which resulted in sheerer coverage that did looked less shimmery on than it did in the pan. It had semi-opaque coverage that wore well for six and a half hours on me.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Tom Ford Beauty In the Pink #2 (LE, ) is cooler (95% similar).
- Viseart Pont des Arts (PiP, ) is more shimmery, lighter (90% similar).
- Wet 'n' Wild Walking on Eggshells #4 (PiP, ) is lighter (90% similar).
- Too Faced Bellini (PiP, $16.00) is more shimmery, darker, cooler (90% similar).
- Kylie Cosmetics Seashell (LE, ) is warmer (90% similar).
- Chanel Codes Subtils #1 (LE, ) is more shimmery (90% similar).
- KVD Beauty Killing Jar (DC, ) is warmer (90% similar).
- Tarina Tarantino Tiny Pansie (DC, ) is cooler (90% similar).
- bareMinerals Future (PiP, ) is cooler (90% similar).
- Laura Mercier Primrose (PiP, $22.00) is cooler (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #2
PiPPermanent in Palette.
Nude Awakening #3
Nude Awakening #3 is a light peach with a soft, sparkling finish. It had sheer coverage and an incredibly dry, powdery, and loosely-pressed feel in the pan, which resulted in a nearly unworkable product. It was only salvageable over a tacky base, and even then, it was still a waste of time to use since there weren’t enough sparkles to make it worth using glitter glue for. What little translated onto the lid seemed to disappear and fall off my lid within an hour of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Pop (LE, $19.00) is more shimmery (95% similar).
- Viseart Moonstone (PiP, ) is more shimmery (95% similar).
- Cle de Peau Calm (Right) (PiP, ) is lighter, brighter (90% similar).
- Too Faced Nude Beach (LE, $16.00) is more shimmery (90% similar).
- Charlotte Tilbury Bejewelled (Dream Glow Prime) (LE, ) is cooler (90% similar).
- Tarte Sweets (LE, ) is less shimmery (90% similar).
- LORAC Peony (LE, $19.00) is lighter, brighter (90% similar).
- Urban Decay Blaze (PiP, $19.00) is more shimmery (90% similar).
- MAC La-di-da (LE, ) is more shimmery, darker, cooler (90% similar).
- Sephora What Happens in Vegas (283) (P, $9.00) is more shimmery (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #3
PiPPermanent in Palette.
Nude Awakening #4
Nude Awakening #4 is a medium peach with warm undertones and a pearly sheen. It had good pigmentation with a soft, lightly powdery texture that was drier and had a tendency to look less shimmery within a few minutes of application. This shade started to fade noticeably on me after six hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- LORAC Bellini (LE, $19.00) is lighter (90% similar).
- NARS Nepal (DC, $25.00) is darker (90% similar).
- Urban Decay Last Sin (LE, $19.00) is cooler (90% similar).
- ColourPop Unsupervised (LE, $4.50) is more shimmery (90% similar).
- LORAC Light Bronze (PiP, $19.00) is more shimmery (90% similar).
- MAC Pure Bred #2 (LE, $21.00) is more shimmery (90% similar).
- MAC Lorelei (LE, $20.00) is more shimmery, darker (90% similar).
- Tarte Rose Golden Rings (LE, ) is more shimmery, lighter (90% similar).
- Milani Bella Champagne (16) (P, $4.49) is more shimmery, darker (90% similar).
- KVD Beauty Killing Jar (DC, ) is cooler (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #4
PiPPermanent in Palette.
Nude Awakening #5
Nude Awakening #5 is a light beige with subtle, warm undertones and a matte finish. It had nearly opaque pigmentation that applied well to bare skin. The consistency was smooth, velvety, and just a touch powdery, but it did not sheer out too quickly. It wore well for seven hours.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Dior Golden Reflections #4 (LE, ) is darker (95% similar).
- Anastasia Vanilla (P, $12.00) is brighter (95% similar).
- Urban Decay Anonymous (LE, $19.00) is warmer (95% similar).
- Pretty Vulgar Nocturnal (PiP, ) is lighter (95% similar).
- Too Faced BFF (LE, $16.00) is lighter, brighter (95% similar).
- MAC Desert Lightning (LE, $17.00) is cooler (95% similar).
- Too Faced Meow (LE, $16.00) is darker (95% similar).
- Makeup Atelier Red Ochre #1 (P, ) is cooler (95% similar).
- MAC Vanilla (P, $17.00) is lighter (95% similar).
- Too Faced Double Scoop (LE, $16.00) is darker (95% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #5
PiPPermanent in Palette.
Nude Awakening #6
Nude Awakening #6 is a medium, taupe-brown with warm undertones and a matte finish. It had sheer color payoff with a very powdery consistency; it felt like the product disintegrated as soon as I started to pick it up. The color started to fade on me after five hours of wear.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Banter (PiP, $4.50) is warmer (95% similar).
- Urban Decay Cover (PiP, $19.00) is darker, cooler (90% similar).
- Anastasia Warm Taupe (P, $12.00) is darker (90% similar).
- MAC Love on the Run (LE, $17.00) is lighter (90% similar).
- Hello Kitty Hot Cocoa (LE, ) is lighter (90% similar).
- NABLA Cosmetics Narciso (P, $8.00) is lighter (90% similar).
- Divergent Radiant Initiation (LE, ) is lighter (90% similar).
- Sydney Grace Pismo (P, $5.25) is lighter, cooler (90% similar).
- Makeup Atelier Nude #3 (PiP, ) is cooler (90% similar).
- Illamasqua Heroine (P, ) is warmer (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #6
PiPPermanent in Palette.
Nude Awakening #7
Nude Awakening #7 is a dark black with a satin shimmer strewn throughout. The eyeshadow had excellent pigmentation but had a drier, stiffer consistency that had a tendency to adhere too well in places and made blending troublesome without a primer underneath it. This shade stayed on well for seven hours.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- MAC Dark Dare (P, $20.00) is darker (95% similar).
- LORAC Swept Up (LE, $19.00) (95% similar).
- Lethal Cosmetics Transmutation (P, $6.00) is less shimmery, warmer (95% similar).
- Sydney Grace La Jolla Shores (PiP, $5.25) is less shimmery (95% similar).
- Tarte Ink (LE, ) is darker, warmer (95% similar).
- Sleek MakeUP Love in London (LE, $9.99) is lighter (95% similar).
- LORAC Caviar (LE, $19.00) is darker (95% similar).
- Urban Decay Black Market (PiP, $19.00) is lighter (95% similar).
- Smashbox Blackout (PiP, ) is less shimmery (95% similar).
- Charlotte Tilbury Diva Lights (Define) (LE, ) is warmer (95% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #7
PiPPermanent in Palette.
Nude Awakening #8
Nude Awakening #8 is a dark brown with warm, reed undertones and a pearly sheen. The color payoff was opaque, while the texture was smooth, soft, and blendable with just a touch of powderiness in the pan. It wore well for seven hours before fading noticeably on me.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- LORAC Dark Mocha (PiP, $19.00) is more shimmery (95% similar).
- Sephora Connect (P, $10.00) is darker (95% similar).
- Chanel Lumiere et Opulence #4 (LE, ) is less shimmery, lighter (95% similar).
- Tom Ford Beauty Nude Dip #4 (LE, ) is lighter (95% similar).
- Lisa Eldridge Fired Earth (P, $16.00) is less shimmery, darker (90% similar).
- bareMinerals Regal (LE, ) is lighter (90% similar).
- NARS Vengeance (DC, $25.00) is lighter, cooler (90% similar).
- Linda Hallberg Cosmetics Epsilon (LE, ) (90% similar).
- Laura Mercier Rock (LE, $22.00) is lighter (90% similar).
- Marc Jacobs Beauty The Free Spirit No. 12 (LE, ) is more shimmery, lighter (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #8
PiPPermanent in Palette.
Nude Awakening #9
Nude Awakening #9 is a muted, medium reddish-plum with warm undertones and a matte finish. It was sheer, dusty, dry, and a waste of time using, with or without primer. There was significant fading by the five-hour mark.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- theBalm #13 (P, $6.50) is darker (95% similar).
- LORAC Dusty Plum (LE, $19.00) is lighter, brighter (90% similar).
- NYX Bare It All (P, $4.50) is lighter, warmer (90% similar).
- Make Up For Ever M822 Plum (DC, $21.00) is warmer (90% similar).
- Huda Beauty Aura (PiP, ) is darker (90% similar).
- LORAC Goji (LE, $19.00) is warmer (90% similar).
- Viseart Illicit (LE, ) is more shimmery, cooler (90% similar).
- Sydney Grace Bug-a-boo (LE, $5.25) is more shimmery, darker, cooler (90% similar).
- Zoeva Tasting Note (LE, ) is warmer (90% similar).
- Kaja Deep Jam (PiP, ) is darker, cooler (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Nude Awakening #9
PiPPermanent in Palette.
Nude Awakening #10
Nude Awakening #10 is a medium copper with warm undertones and a frosted sheen. The pigmentation was opaque, and the consistency was smooth, blendable, and easy to work with and wasn’t too powdery in the pan. It adhered evenly on bare skin and lasted for seven hours.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop A Little Quarky (LE, $6.00) is lighter (95% similar).
- Fenty Beauty Sunfrost (LE, ) is less shimmery, darker (95% similar).
- ColourPop The Palisades (PiP, $4.50) is cooler (95% similar).
- Stila Golden Topaz (LE, $18.00) is darker (95% similar).
- ColourPop The Razzi (LE, $4.50) is less shimmery, darker (95% similar).
- Make Up For Ever D712 Crème Brûlée (P, $17.00) is lighter, warmer (95% similar).
- Sephora Antique Copper (359) (P, $9.00) is darker (95% similar).
- Melt Cosmetics Gemini (LE, ) is lighter (90% similar).
- Bobbi Brown Melting Point (P, $38.00) is more shimmery, cooler (90% similar).
- NARS Kink (DC, $25.00) is more shimmery (90% similar).
Formula Overview
-
The formula is supposed to be "powerfully pigmented" with a "butter-soft" texture that "glides on like a dream." The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.
I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018's formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers--slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.
Browse all of our Wet 'n' Wild Color Icon Eyeshadow (2018) swatches.
Ingredients
Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
This is why I don’t buy DS eyeshadows anymore – they are simply not worth the money, however cheap the price is.
This is really disappointing because in the past Wet n Wild have delivered some really good little gems. Thank you for your time and effort Christine in reviewing this fail.
Yeah, this palette gives drugstore a bad name 🙁
I just don’t understand why W ‘n W would shoot themselves in the foot like this. Why mess with a beloved formula? The only thing I can figure is that I frequently saw Comfort Zone and other palettes smashed at my local drugstores. Maybe the formula wasn’t holding up well to all of the handling it received. I’m still disappointed though. ?
I feel like the mattes sort of improved (overall), but the shimmers tended to get worse… this one was just a mess, though.
I’ve tried the Rose` in the Air palette and I actually really enjoyed it — I gave it to my sister recently and just picked up the Not a Basic Peach palette to try out and see if I enjoy it as much. From my swatches (I’ve only swatched NABP) It’s nicer than I expected for a $5 palette. Is it like, Sugarpill or Viseart quality? No. Will I still put it on my face and at least give it a test drive? You bet!
However, with respect to these other palettes that have come out (Comfort Zone which is just not really my jam color-wise, and Nude Awakening, which, well, we see how you feel about it…) I’m going to be quietly and politely moving past these. I would be more harsh on their lack of proper quality if the price point were like, closer to Maybelline’s eyeshadow range. I’m also not thrilled that it seems Wet N’ Wild maybe brought out an inconsistent eyeshadow range. But I guess you get what you pay for — I just wished I’d never have to say that about a brand I care so much for. Additionally, speaking in respect to higher priced eyeshadow formulas at the drugstore, I feel like they could have spent a little more time on this formula and have gotten away with charging 5.99-6.99, especially considering you get two more eyeshadows in each palette than you used to.
Rose in the Air was definitely the best, IMO. Comfort Zone was more usable. This was sooo difficult to use for anything more than barely-there makeup, and I don’t think that it was intended as a bunch of sheer washes!
How do you feel Not a Basic Peach compares to Rose in the Air in terms of quality?
I’d say if I had to do a first place/second place situation, I’d have to put NABP in second place — and a distant second at that. In Rose` in the Air, you have clearly distinct mattes and shimmers (both which perform well, at least for me) whereas in Not a Basic Peach, you have a couple wild-card shadows that seem to be advertised slightly differently than they appear in person.
There are altogether four mattes, five “shimmery” shades and one matte with micro glitter. I very much enjoyed working with the mattes. (the two transition shades, the burnt orange and the cool-toned deep brown) The shimmery blue in this palette took two layers to build up fully, and didn’t really shine as much as I feel it could have, even with a dampened brush. There’s a very vibrant coppery shimmer shade with gold reflects that applied beautifully and really impressed me right away (although its pigment base looks much more red and I think it’s gonna stain, just FYI) The most impressive shade for me in the palette was the shimmery mid-tone gold, which, even dry, was absolutely gorgeous to look at. There’s a sort of mauve-brown shimmer shade with what looks like rose-gold shimmery reflects, but it applies more sheer than I would like, and so I felt very put off by it. There’s a lighter cream-champagne shade that looks like a shimmer in the pan, but appears to be more satin than shimmer on the skin. I felt like this shade emphasized texture and had a base that was more prone to pulling apart on the skin, and also had slight micro glitter. The worst offender in this palette for me was the coral matte shade that contains micro-glitter. Coral is my personal favorite eyeshadow/blush/lipstick color, so for me to see basically a matte coral with a lazy smattering of micro glitter REALLY put me off. The pigmentation of the base color was patchy at best, took several layers to build up, and never looked shimmery — it was just a matte shadow that left you with glittery fallout underneath your eyes.
All in all, I simply must re-neg on my swatch-based first impressions. I expected far more than I got (even for the price point) having used Rose` in the Air as a comparison. The look I came up with was beautiful but I have been dedicatedly practicing makeup (both drag AND ‘beauty-face’) for over five years at this point. I attribute my personal skills to the success of the look moreso than the actual performance of the palette, whereas when I was using Rose` in the Air, I felt like the palette was working with me more. I’m probably going to send it back or request an exchange for my original selection.
Sorry to ramble but I’ve been here for over an hour working on this eye look and I had a LOT to say. Thanks for asking my opinion Christine — It never ceases to amaze me that after all these years you can maintain such a personal connection to Temptalia and its contributors.
I appreciate the review, and I gotta say, maybe consider sharing it as a review on the palette page since you took the time to be so thorough!
It’s still in the to-review queue, but I’ve already tested it and had similar experience (and the experience with NABP is just similar to Nude Awakening for me… where you feel like you’re spending a ton of time to make it “work”). Happy to hear that after the time you put in, you got a lovely look out of it at least, and I agree: with enough work/skills/primers, one can turn a really subpar product into something decent… doesn’t mean anyone would want to put in that much effort, though!
Thank you again for sharing, Anime! 🙂
My absolute pleasure — thank you so much for the feedback!
The thing is that with WnW in past (at least the eyeshadows, which is all I’ve tried), you got a whole lot MORE than you paid for! And I think most of us can recall plenty of times when we got waaaay LESS than we paid for (some of the really crummy e/s palettes from Chanel and Dior, for example – $60 and upwards for really poor products). But the old Comfort Zone palette (which really IS my jam, colourwise) was so incredibly good and for less than $5 (and that’s in Canada!) – it just makes this palette (and the “new” Comfort Zone) that much more heart-breaking.
Wow, this was not worth mfg, much less reviewing! Bet…and hope this gets your worst of the year….and it’s only January. Kind of too bad, actually, as many newbies could have enjoyed this …dare I say another expletive delayed warm neutral palette? There must be 5 persons between 10 and 13 who don’t have excessive warm neutrals yet.
I have no idea how this one went so wrong!
Yikes! Not sure how they could screw up a basic neutrals palette, but they did. Need to re-name this the Rude Awakening palette!
This could have been a really fabulous palette, IF it had had the quality of the old formula of WnW shadows (the original Comfort Zone and some of the discontinued Color Icon 6-pan palettes). It would probably have become one of the most sought after, popular neutral palettes, giving the original Naked a real run for its money but, instead, it’s a really disappointing DUD. What a shame.
Well, this sucks. The limited edition Nude Awakening from a few years ago was a great Naked palette alternative, but this isn’t even a good alternative for no makeup lol
Wet n Wild had one of the best DS eyeshadow formulas. I don’t why they thought they had to eff with it.
Wow, I have a few of the old trios Walking on Eggshells, and Something Sand, as well as the old Comfort Zone. I really like them, and I even use the Brulee single to set my concealer and as a base color. It’s sad that the “New and Improved” versions aren’t very good even at a drugstore price point.
WOW… This is so subpar!