Goji

Goji is a muted, medium-dark plum with warm, reddish undertones and a mostly matte finish. It had decent color payoff and wasn't too powdery. It lasted for seven and a half hours. NYX Bare It All (P, $4.50) is cooler (95% similar). Make Up For Ever M822 Plum (DC, $21.00) is darker (95% similar). Sephora Garnet (PiP, ) is cooler (95% similar). LORAC Dusty Plum (LE, $19.00) is darker (95% similar). Tarte You Look Mauveless (LE, ) is more shimmery (95% similar). NARS New York (DC, $25.00) is darker (95% similar). BH Cosmetics Carli Bybel Deluxe Edition #10 (LE, ) is cooler (90% similar). Clarins Flame #3 (PiP, ) is darker (90% similar). Tarte Koalified (LE, ) is darker (90% similar). Melt Cosmetics Enigma (PiP, ) is darker (90% similar). Charlotte Tilbury Pillow Talk Date Eyes (Smoke) (LE, ) is darker (90% similar). Zoeva Lonely City (PiP, ) is darker (90% similar). Sephora Chestnut (LE, ) is cooler (90% similar). Wet 'n' Wild Nude Awakening #9 (PiP, ) is cooler (90% similar). Chanel Blurry Mauve #3 (PiP, ) is warmer (90% similar). Giorgio Armani Spice Smoke (22) (DC, $39.00) is darker (90% similar). NARS New York (P, $19.00) is lighter (90% similar). Anastasia Passion (LE, $12.00) is darker (90% similar). ColourPop Succa 4 U (LE, $4.50) is more shimmery (90% similar). ColourPop Central Perk (P, $6.00) is darker, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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