Urban Decay x Game of Thrones Collection Swatches
On April 14th, Urban Decay x Game of Thrones Collection launches globally. The collection features a 20-pan eyeshadow palette complete with an Iron Throne pop-up along with a highlighter trio, four individual lipsticks, four pencil eyeliners, and a cheek/lip stain (my apologies–I spaced on lip swatches for the stain and will be sure to have them up in the review).
Urban Decay x Game of Thrones
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Urban Decay Mother of Dragons Got Highlight Palette
Urban Decay Drogon Afterglow 8-Hour Powder Highlighter
Urban Decay Drogon Afterglow 8-Hour Powder Highlighter
Urban Decay Viserion Afterglow 8-Hour Powder Highlighter
Urban Decay Viserion Afterglow 8-Hour Powder Highlighter
Urban Decay Rhaegal Afterglow 8-Hour Powder Highlighter
Urban Decay Rhaegal Afterglow 8-Hour Powder Highlighter
Urban Decay Game of Thrones GoT Eyeshadow Palette
Urban Decay Take the Black Eyeshadow
Urban Decay Take the Black Eyeshadow
Urban Decay White Walker Eyeshadow
Urban Decay White Walker Eyeshadow
Urban Decay Frozen North Eyeshadow
Urban Decay Frozen North Eyeshadow
Urban Decay Free Folk Eyeshadow
Urban Decay Free Folk Eyeshadow
Urban Decay Hardhome Eyeshadow
Urban Decay Hardhome Eyeshadow
Urban Decay Nymeria Eyeshadow
Urban Decay Nymeria Eyeshadow
Urban Decay Winter is Here Eyeshadow
Urban Decay Winter is Here Eyeshadow
Urban Decay Weirwood Leaves Eyeshadow
Urban Decay Weirwood Leaves Eyeshadow
Urban Decay The Sight Eyeshadow
Urban Decay The Sight Eyeshadow
Urban Decay Winterfell Eyeshadow
Urban Decay Winterfell Eyeshadow
Urban Decay Red Keep Eyeshadow
Urban Decay Red Keep Eyeshadow
Urban Decay Casterly Rock Eyeshadow
Urban Decay Casterly Rock Eyeshadow
Urban Decay House Lannister Eyeshadow
Urban Decay House Lannister Eyeshadow
Urban Decay Lannister Red Eyeshadow
Urban Decay Lannister Red Eyeshadow
Urban Decay King's Landing Eyeshadow
Urban Decay King's Landing Eyeshadow
Urban Decay Stormborn Eyeshadow
Urban Decay Stormborn Eyeshadow
Urban Decay House Targaryen Eyeshadow
Urban Decay House Targaryen Eyeshadow
Urban Decay Dothraki Eyeshadow
Urban Decay Dothraki Eyeshadow
Urban Decay Bend the Knee Eyeshadow
Urban Decay Bend the Knee Eyeshadow
Urban Decay Bay of Dragons Eyeshadow
Urban Decay Bay of Dragons Eyeshadow
Urban Decay Dragon Smoke 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay Dragon Smoke 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay Winterfell Snow 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay Winterfell Snow 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay Lannister Gold 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay Lannister Gold 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay The Night King 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay The Night King 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay Cersei Lannister Vice Lipstick
Urban Decay Cersei Lannister Vice Lipstick
Urban Decay Cersei Lannister Vice Lipstick
Urban Decay Sansa Stark Vice Lipstick
Urban Decay Sansa Stark Vice Lipstick
Urban Decay Sansa Stark Vice Lipstick
Urban Decay Daenerys Targaryen Vice Lipstick
Urban Decay Daenerys Targaryen Vice Lipstick
Urban Decay Daenerys Targaryen Vice Lipstick
Urban Decay White Walker Vice Lipstick
Urban Decay White Walker Vice Lipstick
Urban Decay White Walker Vice Lipstick
Urban Decay Dracarys Lip & Cheek Stain
Urban Decay Dracarys Lip & Cheek Stain
I am so happy you have this ahead of the release date to give us ample time to plan our purchases! Thank you!
As a GoT fan and makeup fan, this feels like such a lazily put together collection. So many questions, so many things that don’t make sense.
Why didn’t they just switch Weirdwood Leaves with Lannister Red so we could have an actual Lannister Red eyeshadow? Why is there a lipstick for the White Walkers and not for the dozens of other prominent female characters in the show (Arya, Brienne, heck, even Gilly!) I know they’re focusing on the new season, so no Highgarden, but dang.
I agree with you also being a GoT fan! The “White Walker” named lipstick is esp. rubbing me the wrong way. You get all the lipsticks named after *some* female characters and you can’t spare another lipstick to be named after Arya or someone who’s been meaningful all 8 seasons long?
I was just going to comment that this feels like such a missed opportunity to make something REALLY cool based off this series… this just feels like a money grab
I agree x 10000000
Agree. This collection looks uninspiring. They could have done a feminine/rebel collection with Sansa and Arya alone. The great thing about the books is that there are many different kinds of women and you would think that Urban Decay will capitalize on the different variations of women in their makeup collection. Or they could have done a contrast between icy shades and fiery shades since the series is called a song of ice and fire. It just seems like they are leaning heavily on the dragons.
Are some these repeat colors with different names?
Urban Decay seems to have been doing quite a bit of that, lately… In all fairness, though, it seems all the big, mainstream brands have been doing the same. In an effort to churn out so many collections, and outpace one another, they’ve all pretty much covered every possible shade. On the upside, it means money saved, and inspiration to pull out neglected pallettes, LOL! I personally own all 6 Vice pallettes, Born To Run, and several others, and looking at the swatches, I know I have literally every shade covered…
I was actually sucked into buying Born To Run because of the shade Drift, and when I compared it to the shade Afterhours from Troublemaker, they were dead-on dupes. Even Big Sky is extremely close to several other UD shades… Also, the first Alice In Wonderland palette was completely comprised of permanent shades, just renamed; the only difference was, UD was at least transparent about it…
Feel like the names dont really match the colors. Its like they picked some random color scheme and picked the names based on whats popular in the show without much forethought. For example, a red lipstick named “White Walker”? It would make much more sense to be blue or white. Just feels like a rushed collection to me. Pretty colors but not thought out much.
Yea, my thoughts exactly. It just feels very lazy.
Ditto
April 14th. I sure do hope that the Sephora Rouge sale will be on when this releases, because then I will probably buy the Vault. A first for me! Yes, I’m here for this collection 💯%. If not the vault, then at least Mother Of Dragons highlighter palette, GOT eyeshadow palette, Dracarys stain, and the iridescent white 24/7 eye pencil, probably Dany’s lipstick shade, too.
I just did a swatch comparison between the Lannister Gold pencil and a stunning “oldie” from Bare Minerals – 5AM – and they are really close so I’m pretty certain I’ll be getting that pencil even if I don’t get the e/s palette (a few of the swatches, including Winterfell, look disappointing but if your overall review for it is good, I’ll probably buy it as well) – but that liner! I’m already feeling my heart racing!
Tooootally agree! The liner looks so good! I missed out on the 5 AM liner, and spent hours looking at swatches regretting being too late 😄
Same here! So glad to see something that looks so similar after all these years of also wanting it and not being able to find anything even close!
The Winterfell colors were would have been perfect for a Highgarden palette.
I really don’t know what the developers were thinking. Icy pale purples for Targaryen? A light barbie pink for one of the dragons?
Did anyone involved watch more than an episode or two?
The 5AM liner is available on Ulta and Nordstrom.
HM Grand cru liner is a pretty close dupe at a much lower price point.
This has convinced me even more that it’s a disappointing collection. It’s a shame, they really could have done something here, taking inspiration from this world and its people and creatures but I’m sure they won’t care because people will buy anything with the GoT name.
Sorry, but all of it looks quite ugly
i might pick up dragon smoke and winterfell snow but the rest i feel like i can dupe. money saved i guess.
What a shame, the only product I was marginally interested in (the lip/cheek thing) looks quite disappointing. As a whole it looks like an underwhelming collection, but this is based entirely on what little knowledge of the series I have. Thanks for early swatches!
Having just checked the Urban Decay UK website for prices, it’s curious to note that all the lipsticks are £17.50 except for White Walker which is £21.00. I don’t get it – they’re all from the same collection, so why the price difference??
By the way, the only things I’m interested in here are the Sansa Stark lipstick and The Night King eyeliner, neither of which I have dupes for. Everything else is just …. lacking.
They’re all listed as $19 on the US site, so possibly an oversight.
Dragon smoke liner is mildly interesting but the rest of this is just so boring, so done already. NOthing about it says Game of Thrones or at all inspires me.
It would be cool if companies collaborated with the makeup artists from the shows to release products used to create the actual character looks, rather than just giving putting themed names on unrelated colors.
Thanks for all the swatches! I still like the look of the stain… :o) And maybe that white eyeliner now over the palette. Are you a GoT fan and were you excited to play with the collection? I’m so ready for the final season to air…it’s the one TV show that my husband and I watch together!
I don’t watch Game of Thrones myself but it’s nothing against the show – I just don’t like suspense/drama/action in general (I’m the person who will read the last chapter of a book to ensure it has a happy ending).
I’ve never seen the show but that 2nd quad/quint of shadows- brown, plum, green- is such a go-to color combo for me lately I would have been tempted if they’d made it it’s own package.
UD was one of the 1st brands I ever got into, so I feel like I’m always rooting for them to do well, but I can’t remember the last time I was impressed.
I agree wholeheartedly. UD threw it together as a cash crab
(I realize they’ve been struggling a lot lately…). The creativity, cohesion and representation of its source was secondary. How did UD draw inspiration by the white walkers aka ice zombies on the show, yet completely overlooked the beauty and mystery of Melisandre and the Red Priestesses, the wholesome beauty of Missandei, the regal beauty of Margery Tyrell and the sun kissed beauty of the Martells of Dorne?? Don’t get me started on the oddity of their choice of a pink highlighter to represent Drogon.
I don’t mean to be so negative but UD had so much to work with and it all seems as though it were created by a kid’s interpretation of GOT. Or by someone who never watched the show……
Agreed. This is possibly the laziest cash grab collaboration I’ve seen.
Dany’s quad would have suited Dorne well. The Winterfell quad felt more like Margery and Olenna. And they missed the mark on the stains and most of the lipsticks
The Cersai Lannister lipstick look lovely to me and overall the palette looks good from the swatches.
Thank you for getting this up so quickly Christine.
Some of these colors do not line up with what I think the appropriate colors should be. Who thinks pink when they think of Drogon? House Targaryen is a gold?? Winter is Here is brown? Hard pass.
I’m not as thrilled seeing these swatches. I can see someone still having a lot of fun with the palette, but I know I won’t get a lot of use out of it.
Not a GoT fan, I think the red lipstick is lovely but probably dupable, and if it isn’t, I am willing to wait to buy it until the initial frenzy around the collection dies down. If I do buy it, will need to figure out how to pronounce the name!
“Dan-air-eez”
Did you get the brushes? I didn’t see them there. I’d like to know the quality of them.
Hi Michelle!
I’m not reviewing the brushes, sorry!
I originally thought this caught my eye, but at $65, not so much. 🤔 I will probably keep my splurges to Colour Pop.
I want the palette everything else is a maybe.I don’t think I’m going to get the highlighting palette because I’m not that into the color selection and Urban Decay usually doesn’t produce the best highlighters.
The only creative products in this collection are the eye liners, I seriously want all of them! That said I might also pick up the Sansa Stark lipstick but that’s about it. The eyeshadow palette is pricy and all over the place. Don’t even get me started on the neutral dragon egg highlighters… like what? So much potential to do some cool duochrome shades! What a shame.
I was so excited for this collection. But clearly they put worth no effort….. just a generic ud palette. I do like the liners but this mostly a huge miss.
With so much inspiration to work with, I really can’t believe how badly they missed the mark with that highlighter palette… What an incredible disappointment this collection turned out to be.
I’ve read enough coverage to be aware of it, but I don’t actually watch Game of Thrones-maybe I will in a few years when some of the hype dies down? Thus, I am very surprised to peep at the collection and find that I like 4 items: the Cersei and Dany lipsticks and the 2 sword eyeshadow brushes.
I can’t believe I’m saying this as someone who wears basically the same eyeliner every day but the eyeliners look the most interesting! So disappointed by the lipstick selection and the palette looks like packaging over substance unless I’m missing something from the swatches? Maybe they should have separated the palette into actual quads, kind of like that Too Faced watermelon palette? Looking forward to your review Christine! At least this reinforces my decision to start buying singles over palettes, I might just build my own!
I also think they missed a truck not getting it out for mother’s day in the UK – who could resist the mother of dragons connection?
So much potential…lost. I really think this would have worked better over several palettes instead of trying to cram all the different themes and colours into one.
Dothraki could have easily been the colour of the blue pigment body paint that Daenerys then wears later on in her dresses instead of another gold. And the potential for three dragon eyeshadows, black with red shimmer, green with bronze and cream with gold was totally lost.