Archived Post

Urban Decay Naked3 Eyeshadow Palette Launches December 6th at Sephora,, Ulta

Urban Decay Naked3 Eyeshadow Palette
Urban Decay Naked3 Eyeshadow Palette

Urban Decay’s Naked3 Eyeshadow Palette now has an official online launch date of December 6th, 2013 for retailers (U.S./Canada). The in-store launch date for Sephora is December 12th (U.S./Canada/Mexico). You can read my review and see comparison swatches. The official information regarding this palette can be found here.  This date has been confirmed via Urban Decay through their Facebook page.  Urban Decay is currently listing December 16th for Europe, December 20th for UK.  February 2014 for Brazil.

Updated @ 12/5 at 8:50PM PST:  Sephora and Ulta have Naked3 available for purchase NOW!


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Elisha Avatar

Thanks so much for posting the date for the instore release. I’m so happy I finally have a real answer. For the last few days I’ve been hearing rumors that it was the 12th, 15th or the 16th. And yesterday a Sephora employee told me it was the 11th. But I don’t know. She seemed kind of annoyed I asked her even though I did it nicely. But alas! I now have a correct date! Again thank you! ๐Ÿ™‚

Kath Avatar

Thanks so much for looking into it! I got a little bit berated yesterday for putting “something that didn’t exist” on my Xmas list, heh!

Diane Avatar

I’ve never wanted an eyeshadow palette so badly. I’m literally counting the minutes until I can get my grubby little hands on this. I like the Naked palettes, but this one is totally suited to my skin tone.

One more day… ๐Ÿ™‚

divinem1 (Melissa) Avatar

I hear you. I’ve been chomping at the bit waiting for NAKED3 to come available again. I considered evilbay but resisted, and my patience has been rewarded! Not paying $100+ by scalpers! WOOO HOO!

divinem1 (Melissa) Avatar

You have the patience of Job, Christine. Thank you so much for your diplomacy in dealing with us crazed makeup fans when a new release hits. There must be a special place in heaven for you. LOL! ๐Ÿ˜€

divinem1 (Melissa) Avatar

1:00am Central Time on 12/6. I just happened to be awake and quickly jumped to Sephora. There it is — on the front page! I got mines!

Kathy Avatar

Hmmm, I called my Ulta this morning and spoke to the manager who said she had just received an email stating that the inshore release date for Naked 3 is December 12th. Is the December 6th date you are referring to the online date or the instore date???

Christine Avatar

Hi Kathy,

Please note the first two sentences of this post: “Urban Decayโ€™s Naked3 Eyeshadow Palette now has an official online launch date of December 6th, 2013 for retailers (U.S./Canada). The in-store launch date for Sephora is December 12th (U.S./Canada/Mexico).”

Rene Albury Avatar

FYI: Called Sephora this morning to confirm that we could order it tonight after midnight and the rep said she had no information on release date. Also, spoke to a cast member at my local store who said they are having a party after closing on December 11th and people will be lined up to get it. My store is only getting 200 units. Hoping I can get online tonight at midnight and order it especially b/c I have a coupon for $20 off at Sephora. Good luck to everyone!

Alia Avatar

I hated this palette….LOL i ordered it from and returned it ….Terrible quality compared to the first two palettes…the shadows were not at all as buttery or blendable…I wonder if the poor quality has to do with the recent buyout by L’oreal

xamyx Avatar

First of L’Orรฉal has some amazing shadows, particularly the single shades (not just the Infallibles. Second, just because L’Orรฉal bought them, doesn’t mean they aren’t independently operated by the same group that handled it previously. Besides, L’Orรฉal owns *many* HE/Luxe brands, and they are great, too. I also find Vice 2 better in quality than the original, and that was *prior* to the official buyout (which, BTW, was less than a year ago, and I’m quite certain Naked 3 was in the planning stage waaay before).

Mariella Avatar

I absolutely love the original Naked palette and I love Naked2 even more! But lately, I’ve purchased several other really amazing palettes and I’m not sure if I’m wowed enough to get this one, at least not in the first frenzy of “newness” so while I may well buy it, I won’t be in a hurry to do so…

shelley Avatar

VIB or VIBR status. Beauty Insiders just receive $15 off $50 min. purchase and that would’ve came as an email. The $20 off was mailed out.

Kathy Avatar

I called Sephora and they confirmed that I am VIB Rouge but had no idea why I didn’t get the $20 off card in the mail nor in email. I am quite annoyed as I never received any communication/coupon about the 20% off offered in November either. They told me they would, “check into it”. Is anyone else having this problem?

AngieButterfly Avatar

I’m sorry you have to go through that. I hope Sephora will sort it out for you soon. I’ve heard of others having the same issue. Sephora always messes up things like this, though. I’m not surprised that people didn’t get them, unfortunately.

Silvana @GlitzGlamBudget Avatar

For someone who doesn’t own Naked 1 or 2 (ME) I’m having a hard time deciding whether I want to buy the 3, or one of the older ones, or just skip this line total. I already have plenty of other palettes but the beauty addict in me is telling me to buy one especially with the $20 Sephora giftcard/coupon… decisions decisions!

Amara Avatar

haha i actually commented on your facebook post the other day saying how i was waiiiting for mine to arrive since i ordered it right when it went on sale, and it came not long after! i’m loving it so far. blackheart is awesome. i’ve been using the color tattoo in inked in pink as a base and my makeup has been staying all day! such gorgeous colors!

Matthew Avatar

Some select stores will be selling the Naked 3 on the 11th after 9pm as a kind of party. If the store is not planning on being open the extra 9-10pm, it will be available the morning of the 12th. Please call your local Sephora and check if they will be having a release party the night of the 11th if you are interested since not all stores will be participating. The release date should be the same for Canada, US, and Sephora inside JCPenney markets. Enjoy!!! =D

CKaiden Avatar

As much as I hate 2 admit this, I’m not as pleased w/this palette as I was w/the first 2. Snatched it off UD’s website the first day it went on sale & so I’ve had time 2 play w/it a bit. It’s OK, but not near what I was hoping it would b. Just thought I’d throw that out there incase it helps anyone. Still love the Naked, Naked2 & esp Naked Basics palettes tho. ๐Ÿ™‚

shelley Avatar

All the excitement around this release had me reaching for the first Naked palette. And I’m falling in love with it all over again. My fave palette from UD without a doubt. ๐Ÿ™‚

beck Avatar

For some reason my 20.00 off coupon wasn’t working
so I had to forgo it. I kept punching the code in
and it wasn’t registering so I paid full price.
Guess i’ll have to take the card in store.
Any one else have a prob?

Cayleigh Avatar

You can try calling their hotline ((Need help? Call us at 1-877-SEPHORA (1-877-737-4672))) I couldn’t get my $15 Gift Code and my gift card to work just now and called and the woman did it all online for me.

xamyx Avatar

Me too! The funny thing is, I was more than willing to pay full-price directly from UD, but since they’re playing the “hype” game, they’re losing out on the extra profit, as I’m quite certain I’m not the only one. I wonder if someone at UD realizes this mow, and is kicking themself…?

Caroline Avatar

Totally agree with you! UD knew about the demand and for marketing purposes only, they are holding back product availabilty. This is just ridiculous!…
I also used my Sephora $20 reward card and could not be happier.

shelley Avatar

I was able to purchase on Sephora 5 minutes before 12am EST. This will be my second Naked3 palette purchase. Gifting them out to two good friends. I pray that they love them.

Terri Avatar

Christine, thanks so much for the update!!! I missed the first two releases but it was fate I guess because I just got it at Sephora for $32.00 with my $20 VIB Rouge gift card. Can’t wait to get it.

divinem1 (Melissa) Avatar

I’ve always wished that the NAKED palette was cooler toned. I haven’t logged in to Temptalia for several days. Just logged in and this FANTASTIC news is on the front page. I got mine! WOOOOT! Thanks, Christine!

Sarah Avatar

I live in Canada and just went to to order it!! This is going to be my first ever naked palette and with the discount of $20 off VIB, it’s going to be amazing! I can’t wait till it comes!

Rashmi Avatar

really glad to pick this from sephora ๐Ÿ˜€ and hey dear also picked DIM ๐Ÿ™‚ used $ 20 off with DIM
as i had EGIFT card only ans I was not able to use $ 20 with me egift card
so had to ask a frnd to use their debit card instead ๐Ÿ˜€
but i did managed to get 10 % off on this , and used my egift card

i was little annoyed with sephora , there was only one option of using egift card
either theirs or mine ..
this is not done to international customers who ask their frnds and family to buy them egift card na ๐Ÿ™

and for me , I prefer to buy myself using egift so that i go from here
this time i had to send the “LINK” to a frnd so that he click from here … not bad at all but it may be confusion for boys na .. ๐Ÿ™ you know how they are

now countdown begins
and soooooooooooooooooooooooooooooo happy to pick my first MARC J. lipstick ๐Ÿ˜€ neo something …
did i said you were deadlyyyyy n that ๐Ÿ˜€
yaaaaaaa more excited for lipstick hahahha you know how sick i am

Rashmi Avatar

so many typos –
in second line – i had EGIFT card only ans I was not able to use $ 20 with me egift card
corrected- i had EGIFT card only and I was not able to use $ 20 with my egift card

and there are so many mistakes yaa hahhaha i am so sleepy but wanted to tell you this ๐Ÿ˜€
so excited

Cayleigh Avatar

It wouldn’t let me use two gift cards either. Next time call their help line. The nice woman I spoke to did the order on the phone and applied both types of gift cards.

kellly Avatar

I got on Sephora and was able to order one at 4:30 this morning! And apply the BI holiday gift card to the purchase, too! I’d already missed the original and the “back in stock” that was up for a nanosecond on the UD site, so I was very happy to get an order placed today. Now waiting till it shows up but Sephora is usually pretty quick with delivery, too.

Emily Avatar

It is up now! I used my $20 gift card from sephora but also bought something else to get free shipping so it turned out to just as expensive haha! Oh well makeup addict problems…

Sarah Avatar

But the naked palette did fall under the $50 free shipping minimum – I got mine for $40 and didn’t have to add anything extra – so I’m confused???

Lauren Avatar

I just ordered it from Sephora with my $20 VIB reward card! As it’s just over the $50 minimum required purchase, the palette only cost $32 (plus tax)! Yay! I don’t own 1 or 2, but I can’t wait to get this one!!!

Rebecca Avatar

Hey Christine, Just to let you know..Naked 3 is now available on where i had a 25 dollar gift card!! yay for naked 3 for 30 bucks!! woo hoo! (sorry for my excitement).

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! ๐Ÿ™‚ If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!