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Does a brand or product having a charitable component make you more or less likely to purchase?

Does a brand or product having a charitable component make you more or less likely to purchase?

Not typically. It’s a nice thing to see, assuming it’s meaningful, but unless it’s 100% of net profits (or better!), I’m not incentivized to purchase.

— Christine

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How active are you in engaging with beauty brands online?

How active are you in engaging with beauty brands online?

I like brands posts for the most part, since I know it helps with reaching people – so if I like a brand or a release, I will give it a like, but I don’t comment very often!

— Christine

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What's your favorite social platform to follow beauty brands?

What's your favorite social platform to follow beauty brands?

I used to love Instagram, as I enjoyed more photo-based content, but they make it so difficult to see what’s NEW by the people you follow and now it’s made worse by the domination of reel content. I enjoy TikTok but avoid beauty content on it altogether.

— Christine

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Do you prefer short-form or long-form video content for beauty?

Do you prefer short-form or long-form video content for beauty?

I prefer shorter video content in general, mostly because I am not an auditory learner – I find I zone out easily. I prefer reading to listening. For beauty content, I only loosely follow a few folks now on YouTube but hardly watch anything (for me, it was always about just keeping up with the...

— Christine

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Do you copy makeup looks you've seen in photos?

Do you copy makeup looks you've seen in photos?

I can’t remember the last time I did it! I’m sure I’ve done it a few times but for the most part, I just look at the colors in front of me and something comes together, LOL!

— Christine

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What kind of eyeshadow palette would you love to see for the holidays?

What kind of eyeshadow palette would you love to see for the holidays?

I’d love to see duos or quads featuring “special” colors – like accent shades, toppers, sparkly shades.

— Christine

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How do you feel about most brands skipping "fall" specific releases and heading to holiday instead?

How do you feel about most brands skipping "fall" specific releases and heading to holiday instead?

I wish we had real fall-inspired collections, especially since holiday collections have really stagnated.

— Christine

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