Do you prefer short-form or long-form video content for beauty?

I prefer shorter video content in general, mostly because I am not an auditory learner – I find I zone out easily. I prefer reading to listening. For beauty content, I only loosely follow a few folks now on YouTube but hardly watch anything (for me, it was always about just keeping up with the community vs. wanting to consume MORE beauty content, since I already do that by the nature of my job!).

— Christine


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Grace Avatar

Me too! Honestly, I miss tutorials in general. When the original Naked came out we got months of different looks you could make with a single palette. Now with the speed of releases we usually just get swatches and then gurus move on to the next item. While short swatch videos are my favorite I do miss seeing tutorials for when I feel like I’m in a rut with a palette and want to get some new looks without spending more money.

Emma Avatar

This seems to be quite a popular topic atm. I can imagine since Tik Tok is all about short-form video content.
As someone who doesn’t have Tik Tok (and doesn’t particularly want anther social media platform that leaves me feeling massively insecure and lacking) I prefer long-form content.

I can’t tell you how excited i get when Kristi or Sam release a 30+ min video. Not only do i find it really therapeutic whilst i wind down before bed but it helps me feel more connected to them – in a non creepy, just-catching-up-with-my-friend kinda way. I also enjoy hearing in depth thoughts about makeup or skincare or what’s going on in the world.
But maybe i’m just uncool and it’s all about the short-form?!

Pearl Avatar

These days it’s short form with preferably either bullet point quick tips or a voiceover. If I do consume, it’s Instagram only – I haven’t watched YouTube in ages. Most people‘s personalities end up grating after a while.

I’ve always found it odd, the Youtubers that say “you guys are like my family, you guys are like my friends“- really? They’re never going to come over to our house for dinner, we’re never going to meet them for brunch on the weekend… It’s very one-sided and needy. I’d prefer my consumption to be just information only, no false warm fuzzies.

Brian Avatar

I like worthwhile content. Youtube went through a lot of growing pains since the early wild west days of the platform when you could just say and do whatever and no one questioned it. It took a lot of work to create an environment where content creators on youtube in the beauty realm are pretty much forced to be relatively honest about a lot of things. The youtube viewing audience had gotten to where they can spot the lies pretty easily including tricky editing and the use of filters. TikTok has none of that. I can’t do the short form content on TikTok because there is ZERO accountability and they use every trick thats ever existed to sell a product and make it go viral, which seems to be their only actual goal beyond follower count. I enjoy content from creators who give real information in a way that at least feels honest. Tbh besides Temptalia the only other makeup beauty blog I’ve ever regularly viewed is I’ve always preferred video and I’ve always preferred longer video. Maybe if TikTok as a platform or the viewing community got their shizz together and held content creators accountable and could create a trustworthy community my opinion on short form video would change. But I don’t see that happening pretty much ever when it’s very blatantly clear that TikTok as a company values nothing over $$$.

Nancy T Avatar

Depends on the product and the way the video plays out. I do enjoy a detailed video, but with the reviewer testing out the products in looks, live swatches and comparisons, or delivering news from the beauty world. But not overly chatty long playing ones on ones personal life unless it’s something that either I can relate to or something of importance that perhaps gives me a deeper understanding of the reviewer’s life. One could say that my viewing tastes are all over the map!

BrandiD Avatar

It honestly depends. I like long form videos when people are reviewing multiple products, doing best of series, or showing haul videos. On the other hand, I truly wish creators would cut down their commentary on foundation review videos. You should be able to review a foundation in 10 minutes or less, including check ins and final thoughts, in my opinion. A lot of reviewers ramble….which I don’t mind too much because I watch on the treadmill mostly anyway, but when I’m looking for actual foundation information, I can get very impatient!

Stephanie Avatar

Not really a fan of video content, I prefer old fashioned print. But for video, I prefer shorter content. I often fast forward until I find the bit I want, such as the swatches, or a look with a product. One of the few You-Tubers I watch does a short swatch video as well as a longer review.

Sarah Avatar

Totally agree. There’s no one as detailed and thorough as Christine, which is why I always check here for a review first before buying makeup! 😊

Nicole Avatar

Very short, as in the short reels on IG. I prefer to read as well. Even in college I zoned out during lecture hall if I didn’t stay busy and engaged by reading ahead and working on my notes. I seek these tutorials out for info, I want the technical aspects. I don’t want to “get ready with you” or watch you boast your gratuitous cosmetic purchases.

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