Does a brand or product having a charitable component make you more or less likely to purchase?

Not typically. It’s a nice thing to see, assuming it’s meaningful, but unless it’s 100% of net profits (or better!), I’m not incentivized to purchase.

— Christine

7 Comments

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Brian Avatar

The only time it makes me less likely is when it seems really obvious the brand is doing it for themselves and not actually to help. Just as an example, when pride season rolls around and all the brands jump on it but there is absolutely nothing about the brand that indicates they are doing anything to support the community the rest of the year, or that they in any way even support their own lgbt employees. Otherwise even when it seems to be coming from a genuine place it doesnt usually make me more likely to purchase but I do like knowing when I purchase something I want that some amount of the profit is going to something good.

Ana Maria Avatar

While I appreciate the brands that truly contribute to charities (we all know that in some cases it’s more PR than donations), mostly no. I buy the products I need and suit my style, if by coincidence it’s charitable it’s great, but I won’t buy something just to “donate”; I can go and give on my own if the cause is worth it for me.

Genevieve Avatar

I find I have got to love the product first before I consider any other factor. There is no point in me purchasing a product that I will never use just because of its charitable component – that is just wasteful and counter productive.
However I do like it when brands have a charitable component because then I know that some of the money I have paid for the item will go to a worthwhile cause – and I really do hope that that happens.

Helene Avatar

Most of the time, no. I do however often buy ;AC Viva Glam, even in shades I’m not that comfortable using. And I use the lipsticks, even the uncomfortable ones.
I think the brands giving just a few % are doing it mostly to get a bit of good PR, so they do it mostly for themselves and I don’t buy whatever it is unless I absolutely love it.

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