We earn commission on sales tracked from our links and codes. Thank you for your support! We earn commission from affiliate links/codes. Thank you!
Not typically. It’s a nice thing to see, assuming it’s meaningful, but unless it’s 100% of net profits (or better!), I’m not incentivized to purchase.
We're here to help you make better beauty purchases that you'll enjoy and love! We recommend signing up to take advantage of personalized features like tracking products you own, viewing dupes that you already have, and more!
Here are some useful resources for you:
Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!
Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!
Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).
We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!
Used MAC Viva Glam V for years because i really liked the color and it the profits were for a good cause.
The only time it makes me less likely is when it seems really obvious the brand is doing it for themselves and not actually to help. Just as an example, when pride season rolls around and all the brands jump on it but there is absolutely nothing about the brand that indicates they are doing anything to support the community the rest of the year, or that they in any way even support their own lgbt employees. Otherwise even when it seems to be coming from a genuine place it doesnt usually make me more likely to purchase but I do like knowing when I purchase something I want that some amount of the profit is going to something good.
It sometimes gives me a little shove to buy something that I ALREADY love, and want to get, to actually complete the transaction!
However, not just to donate to a cause. I have to love the product and know that I will use it.
While I appreciate the brands that truly contribute to charities (we all know that in some cases it’s more PR than donations), mostly no. I buy the products I need and suit my style, if by coincidence it’s charitable it’s great, but I won’t buy something just to “donate”; I can go and give on my own if the cause is worth it for me.
I find I have got to love the product first before I consider any other factor. There is no point in me purchasing a product that I will never use just because of its charitable component – that is just wasteful and counter productive.
However I do like it when brands have a charitable component because then I know that some of the money I have paid for the item will go to a worthwhile cause – and I really do hope that that happens.
Most of the time, no. I do however often buy ;AC Viva Glam, even in shades I’m not that comfortable using. And I use the lipsticks, even the uncomfortable ones.
I think the brands giving just a few % are doing it mostly to get a bit of good PR, so they do it mostly for themselves and I don’t buy whatever it is unless I absolutely love it.
It doesn’t make a difference either way. It’s just a nice extra. Most brands don’t donate much, though.