It matters to me more for skincare/haircare, since testing is a longer-term commitment (weeks!), so it has to make sense for my skin type, hair needs, and so on. For color cosmetics, it’s not a consideration in most instances since I live to review products, so there’s not much I actually use...
It’s a higher priority to review for me than something that is permanent, but it doesn’t necessarily make me more interested personally!
Honestly, it’s just rare for anything to be THAT unique. I think that the “vibe” of a particular product, collection, and so on can be recreated with products you own or other products that already exist. There’s also something new just around the corner!
Generally, not usually for me, so I have learned to resist backing up products, especially color cosmetics that take forever to get through (and probably, literally, forever for me). For haircare/skincare, it has to be something that I would repurchase and keep using (and even then, I find I test...
I think Too Faced has improved over the last couple of years compared to several years ago, but I still find that I never know if it’s going to be a winner or so-so (but total misses aren’t as common any more, at least).
Pat McGrath has been pretty stellar between lip and eye products, but the cheek ranges are more limited, and the foundation has had mixed reviews (though it worked well enough for me, it didn’t usurp other favorites). Sydney Grace also comes to mind as there are very few misses within their...
I don’t think so! Since it’s whatever I’m testing to review… it tends to revolve around whatever brands are releasing/what trends are most obvious.
If a particular product or technique gets a lot of buzz and feels like something that I’d like or would want to incorporate into my routine, I definitely am game to try and often do! If it’s not something that would normally appeal to me, then I wouldn’t just try it because it is popular,...
I find myself watching more content from influencers today than I did before, whether in the early days of YouTube to a few years ago. As I’ve increased the volume of products I review over time, I don’t take in a lot of review-based content, so I think the way content has shifted to be more of...
Mariah Leonard or Samantha Ravndahl would contribute something very curated, very dialed-in and on-brand that I could see being additive to the brands that dominate now.
