What influencer would you like to see create a beauty brand?

Mariah Leonard or Samantha Ravndahl would contribute something very curated, very dialed-in and on-brand that I could see being additive to the brands that dominate now.

— Christine


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Maggie Avatar

I really do value Samantha Ravndahl’s opinion when researching products. I’ve been a huge fan of hers for years and I can’t help but be drawn (and stay enthralled) to her over time. She is always such a fun time and even when she has things going on, she’s not the type to go seeking sympathy or attention and I think that’s what people appreciate about her.

I find her imput genuine and very helpful. She doesn’t sugar coat it and she is very straight forward. Her experience in the beauty industry shows in her work and I appreciate it when she doesn’t use filters or sometimes even going on a PR hiatus.

I think the fact that she stays true to herself and stays real would ultimately be a deciding factor for any of her followers/fans to purchase if she were to create her own brand or even do a collaboration (myself included). That being said I wish her the best of luck and who knows, maybe she does have something lined up in the future!

Hollie Avatar

Honestly, after seeing the contaminated lip sticks that Jaclyn Hill released and now the highlighters and Morphe involvement along with all the lies that she attached to both, I have 0 desire to buy from any influencer.

Sandra Avatar

I would definitely be on board with a Mariah Leonard or Samantha Ravndahl collaboration too! I think Raw Beauty Kristi and Jamie French would also come up with well-thought-out collaborations, because they seem very in tune with what consumers would want at a reasonable price range, and they’re both so talented.

Nancy T Avatar

Mel Thompson or YOU! Because I believe that you both know how to do classy, even classic makeup, with a very modern twist. You both have your hand on the pulse of the industry and would know how to innovate and create products the public would be highly interested in. Both of you are very honest and trustworthy, too. Something that feels lacking recently with all the influencer debacles and drama. I also agree with you about Samantha! She’d nail it, too. However, I’d still rather buy from Mel or you because I feel that either of you would know what you were doing and can give us great stuff!

Ana Maria Avatar

Sincerely, I think influencers should just stick to collaborations and not launch beauty brands for the sake of launching / selling products.
Make-up and skincare formulation is science, a science which requires research, big labs, good standard manufacturing facilities, and so on. I’m not saying only big corporations should do make-up, I’m just saying it’s not `funs-and-games`, like Jacklyn Hills lipstick showcased. And let’s be honest, it’s not really a beauty brand if you go to a separate lab, purchase a formulation and slab your name on it; or at least from my point of view. Not everbody is cut to be a beauty brand owner, and it’s amazing to see people start real businesses from a media influencer background… but… not everybody is cut for that.

I wish to see more drugstore brands curating collections with classy (and more mature) women like Zabrena or Emily Noel; and I mean sets with everything a woman (working mom, for example) would need for a quick look.
Or high end make-up or skincare companies creating capsule collections with Mel Thompson or Michele Wang. Would love to see for example packaging with their aesthetics form products they really love.
Or a brand creating an ethereal collection with someone like Mariah Leonard or Sandra from ttsandra.
I wish I’d see a collaboration with Andrea Matillano and Colorpop, just because I see her more representative of the brand than other influencers they are collaborating with.
And someone has to do a Disney inspired collection with Jessica Braun.
On the British side, I feel like a collaboration with Niomi Smart or Anna from the AnnaEdit is missing.

Ana Maria Avatar

You know what Sam Ravndahl actually deserves? That brands that discontinued her favorites / holy grails would relaunch them in collaboration with her. I don’t think some brands understand how much money they could make. 😆 People would literally buy stocks of those products just to have back-ups if they get discontinued again.

Georgina Avatar

I would love to see YOU release create a makeup brand! I think I would also enjoy something from Sam and Nic.

I’m not sure that I would necessarily want to see new brands from them, but I would love to see Hannah Louise Poston, Mariah Leonard, and Too Much Tash release some sort of collection/collaboration. I think they would all create thoughtful, curated releases. I would love for them (especially Hannah Louise Poston) to make an individual eyeshadow bundle/palette combining different brands. A kit of various types of items would be cool too! I would appreciate small sizes/collections because I don’t want to accumulate (more) makeup than I can realistically use up.

xamyx Avatar

Kevin James Bennett; he puts forth so much energy attacking the “influencers industry” for their “subpar quality”, I’d just be interested in seeing what he’d come up with…

To be completely honest, I don’t think there needs to be any new brands, as the market is already oversaturated, and it’s having an adverse effect… While it might seem the abundance would create competitive pricing, we haven’t really seen that. On the other hand, it’s pushing brands to churn out products at a much faster rate than they would have otherwise, in a bit to remain “relevant”…

Kira Avatar

I think there’s a saturation already, so first I would say none, but I would be excited about a brand by an “influencer” who is someone in the fashion industry. I would definitely give a look to a launch by Kiko Mizuhara. Kiko launched a capsule fast fashion brand a couple of years ago that seems successful, and has done a lot of fashion collaborations over the years (not unlike Rihanna). I’m sure it would be very on trend and cute.

ShariP Avatar

First would have to be Christine. I dont think there is anyone who understands color theory, chemical composition, and practical application the way Christine does. If limited to You Tubers, Allie Glines and Jessica Braun at JAMBEAUTY89. I feel both are trustworthy in their reviews and the both seem to be very lovely people.

Kate Avatar

Mariah Leonard is absolutely my top pick. She has such a cohesive high/low “cool girl luxe” vision. Whatever she put out would be something I wanted but didn’t already have.

For Sam, I’d love to see her do hair, fragrance, or body; something self-care oriented. Maybe a collab with a favorite hair or candle line where she curates a new fragrance and packaging? I know she pokes fun at how she describes scent sometimes but I love it. Would buy.

Jane Avatar

Though I earlier mentioned the I follow him a lot less, I would still and am looking forward to Wayne Goss’s beauty brand. He did pretty good work on the brushes. I’m concerned though that it would be a little too like Charlotte Tilbury in style, too muted, so I’m mixed. Just have to wait and see.

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