I find myself watching more content from influencers today than I did before, whether in the early days of YouTube to a few years ago. As I’ve increased the volume of products I review over time, I don’t take in a lot of review-based content, so I think the way content has shifted to be more of a mix of lifestyle and beauty has worked for me. I always think about how diverse the pool is now, too, which makes it easier than a decade ago to find the people who you enjoy interacting with/watching.
This question is about your relationship with influencers, generally, and how that has changed (or not) over time. This is NOT a space to speculate about an influencer’s mental health, how terrible specific influencers are, etc.