Hard to say, but lately, I feel sad about Urban Decay’s trajectory over the last five years. I used to get so excited for their launches but now it’s almost like waiting to be disappointed each time.
Sydney Grace! Compared to a lot of other indie brands that are talked about, they have a lot less followers than I’d expect! They have so many great products, which is the primary reason to try (duh!), but they are actually one of the better indie buying experiences one can have since they...
If money was not a concern, sure, I’d probably give it a go, but my hesitation is always the huge investment that brand building requires and the steep learning curve if one goes it alone. I’d want to do something mid-end so there was enough room for it to be carried at retailers in the future...
The more the brand pushes their products because of the backstory, the more I will care. For example, if a brand is talking about sustainability constantly, then it should, at least, feel authentic and align with their general values and why they were founded. I’m more concerned about quality...
Once I see feedback from readers who’ve tried out and fallen in love with a brand, I’m more excited and willing to give it a try. I also need to see a decent product range, not hear horror stories about customer service, and not see problematic brand-owner behavior.
When they take a theme and do it to death — e.g. Urban Decay Naked, Pat McGrath Divine Rose, etc. I love a good theme, but I want to see genuine exploration rather than feel like it’s on repeat.
I would love to see Urban Decay overhaul the Naked series entirely. I’d love to see them embrace their smaller, six-pan palettes and create a core range of Naked palettes that offers all-matte palettes for light, medium, and deeper skin tones (at least three depths) and all-shimmer palettes for...
Urban Decay. They used to have a really fantastic core range, but they seem to have been slowly discontinuing a lot of it. They’ve also discontinued formulas that were really lovely but never got a real replacement (e.g. Afterglow blushes/highlighters). So little of what they release gives me...
Well, I’m glad I didn’t purchase ALL of the NARS Air Blush shades. At least I saved some money — I don’t mind spending money on products to review, but if a whole range is poor, then it feels unnecessary to tell you just how terrible each and every shade is (gets to feel a little over the...
