If money was not a concern, sure, I’d probably give it a go, but my hesitation is always the huge investment that brand building requires and the steep learning curve if one goes it alone. I’d want to do something mid-end so there was enough room for it to be carried at retailers in the future while still ensuring higher quality product offerings, functional and streamlined packaging, and be able to use properly-paid labor. I’d like to create a strong, core collection of products and then edit and build out with more seasonal offerings (e.g. discontinuing a few core shades if seasonal offerings end up being huge hits or using more limited runs for on-trend things).
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