If it seems backed by a lot of money/investors/people with previous industry experience, then I don’t necessarily feel compelled to wait for reviews–say Rare Beauty–but for other brands that don’t have that kind of capital behind them, I tend to wait for reviews, which isn’t just about...
If readers talk up a brand that’s new (or new to me), that’s a huge way to get my attention, especially when I see it randomly mentioned as a favorite. Otherwise, good campaign visuals, diverse product ranges, and a strong direction in branding.
There’s no one that sticks out in my mind! I’m always impressed by the number of new entrants in the industry, but as long as they’re done well, I’m happy to see it.
I think the industry could use more mid-end brands in general, particularly a brand that’s more color-focused and another that is more environmentally friendly with more ethereal and sheerer textures/finishes but in formulas and ranges that work on a diverse range of skin tones.
For things like hair care/skincare, I am more apt to stick with it, but it has to be truly exceptional. I’ll often repurchase at some point, but there’s a good chance I’ll try other products in the same category (e.g. moisturizer). For makeup, no, never, LOL… but it is kind of my job to keep...
Not for me! The whole random assortment of things that I may or may not like ends up being wasteful for me rather than exciting/interesting.
Fresh Rose Moisturizer! Yay for finishing up skincare… really the only kind of products I go through regularly, haha!
Like cream blushes, I use fingertips whenever I’m working with it as a standalone highlighter (on tops of cheek bones and the like) as I find it easy, fast, and foolproof for even results. I tend to mix in liquid highlighter with my base products, though, so then it’s just applying all-over with...
