If readers talk up a brand that’s new (or new to me), that’s a huge way to get my attention, especially when I see it randomly mentioned as a favorite. Otherwise, good campaign visuals, diverse product ranges, and a strong direction in branding.
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One word – TEMPTALIA! I’d never heard of Tarina Tarantino at all before seeing her products here (sadly, that company is now gone). If I see a new company or “new to me” company mentioned here with good reviews, my radar is blipping away! I may not purchase if there’s no “in person” option so companies like Sydney Grace, Clionadh (and a third indie company that Christine has been reviewing lately and whose name I can’t remember) may not get my business but they sure get my attention by virtue of the excellent photos on Temptalia and the reviews Christine has given them.
It depends.
I learn a tonne here from you reviewing new/indie brands that score well, but it all comes down to how available they are to me. If they are quite small, shipping can be way too much of a pain they fall off my radar pretty quickly. But If they are suddenly picked up by someone local or shipping becomes easier, It’ll renew my interest.
Packaging alone doesn’t do it, neither do strong messages or branding (although I can appreciate or applaud either) if I don’t need it, or if it doesn’t fit my lifestyle or aesthetic.
They get reviews on here or a couple of trusted you tubers. That gets my attention but I don’t usually buy right away.
Usually by aggressive marketing by being featured 2-3 weeks in reviews (sponsored or not) from almost all beauty youtubers, just like what happened with LYS Beauty recently(or Rare Beauty, or Fenti Beauty a couple of years back). 😅 And usually that means that I’m almost annoyed from hearing so much about it that I’m not interested in checking not out at all.
But a new brand gets into my radar in a positive way, making me curious to check it out, when I randomly see them mentioned in a favorite video.
Almost *always* via IG accounts like Trendmood and Hotfire, or right on here at Temptalia. Otherwise, I will likely never here of it! Therefore, every new brand I hear about that garners my attention is learned of in the cyberworld.
I see it here and it receives positive ratings by you and comments from others here.
I learn about new brands here, on Reddit, and on YouTube. Here, obviously for eye and cheek products. Reddit is very helpful for skincare, especially Asian brands, and YouTube helps me with foundations.
A new brand gets on my radar by being reviewed here, by you Christine. I simply don’t trust any brands that haven’t been reviewed here. Positive ratings, shades and finishes I like (in lipsticks, eyeshadows and blushes), positive feedback from readers here on this blog etc.
This blog makes all the difference to me!
Here, actually. There are a lot of brands I don’t think I’d ever heard of if it wasn’t for Temptalia, some I have bought from, some not.
I don’t follow influencers or you tubers and hardly ever use Instagram anymore, I used to but got tired of it. I might try Reddit, mentioned by Lesley above for skincare.
I also sometime read newsletters that can mention cosmetics or skincare, but when it comes to eye, lip and cheek products I check here before buying.
Other than specific mentions such as in a review or promo, I often find out about new brands in the comments sections here and elsewhere. Often it’s a name mentioned in passing in response to something else entirely that piques my curiosity and gets me digging.