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I pretty much agree. I do have brands that I track more than others and that I tend to purchase from or trust more than others, like Natasha Denona, PMG, or the Balm. But really, whoever comes out with somethings special (for me), not too expensive (quality and price align, and I have the money to spare), and reviews well, I’ll try.

Yes – while quality, packaging and aesthetic are a few determinants for my brand preference(s), I tend to develop sentimental attachment as well.

I think I will always be loyal to MAC, even though the past 3 or 4 years have been kind of embarrassing. I feel like they’ve had some quality, tasteful releases since then so I’m encouraged. They were my first makeup love and are still very much one-stop shopping for me.

I am also brand loyal because of predictability and brand stability. Too many choices and releases overwhelm me (I also find it tacky and a money grab). If something is tried and true and delivers quality consistently, I’ll settle in.

For certain things, yes. I love Charlotte Tilbury’s blushes and eye shadow quads, ABH liquid lipsticks, and Sephora’s Lipstories lipsticks. And as for the rest – anything goes 🙂

Yeah, in a way. If I’m looking for a new product I’ll often just buy it from a brand I’ve had success with in the past rather than opening the door with a new brand. But I am not loyal to the point where I’ll just buy anything released by my favorite brands.

Mostly yes. I have refernce brands even if not in absolute sense, but for categories of products (I have the brand for lipstick, the brand for eyeliner, the brand palettes, etc .. idem for skincare and fragrances). But inside these categories I tend to be basically brand loyal, unless in case if huge disappointment that broke my trust into the brand (but it is very rare, recently it occurred in skincare, but only because my skin changed it needs due to infamous maskne). Sometimes, but not so frequently, it can occours that a particular new release from an other brad catches my interest. But even if I enjoy the product of the different brand, it remains usually an isolate purchase, that does not mean a shift in my reference brand.

No, not really? At least not knowingly. There are definitely some brands I do but more of than others, but I am open to trying new (to me) brands as long as I don’t have to jump through hoops to access them.

I used to be moreso than I am now, but it’s partly because I used to buy a lot of Tarte and Urban Decay and I haven’t enjoyed as many of their new releases. It means it’s a good time to start looking more into other brands though.

My idea of brand loyalty is that it’s an automatic repurchase and I would not consider any other brand. For me, an example would be Tide laundry detergent, where I just will not buy anything else. I don’t think there is a makeup or skincare brand that makes me feel the same way. There are brands I prefer and trust more than others but I will never not consider a different brand.

I might not be always loyal with makeup and skincare, but I’m sure very loyal to eggs and sport detergent. 😅 And the dish detergent than works with my dishwasher. I might not have a back-up for my concealer, but I’ll have for those.

Not necessarily loyal, as I tend not to be too attached to things like brands. But there are brands that I consider my go-to, mostly because I know most of their products are good quality and work for me.
Somehow I also love the convenience of having to shop from just one brand, one source.
Most of my skincare is Paula’s Choice because the products are good, I can recycle the bottles with Terracycle, and they usually have good promos and gifts.
For base products (foundation, concealer, powder), I simply just mostly go back to Estee Lauder or MAC. I don’t consider I have a loyalty towards those brands, but the products are good for me so I keep getting them.
I would actually say I’m loyal towards specific products (that I keep repurchasing), it’s just a coincidence that most of them come from the same brands. 😅

Only for Deciem. I’ve had great success with The Ordinary and NIOD and my skincare is essentially 75% Deciem.

For me, the products work better than anything else I’ve ever used (Tatcha comes in second, I’m pretty loyal to Tatcha as well come to think of it…). I think under EL Deciem will maintain their quality, so I’m not worried that they got bought out. It’s just the way things are anymore. Brands get purchased by megabrands all the time.

No, not at all. I love to try new things and even if I find something I like I usually either forget or have other things to try so I hardly ever repurchase a product.

I’m a brand serial monogamist. When I like a brand, I love it…until I don’t. When it stops, sometimes it them, and sometimes it’s me. A decline in general quality sours things fast. If I’m going to be brand loyal, I want to know that I can buy something new that will deliver the quality of what I already have.

Not all the time, if something really works for me I will stick with it (my primer). But I like to try new things so in that way I’m always changing things up. But there are brands that I know I like so I tend to gravitate to them and favor them but I can be led away with a shiny new object!

Sort of? I have sensitive skin that is prone to acne and eczema so I rarely veer away from my comfort zone once I find something that suits me. I will also track certain brands that I know release products that work well with my skin type. However, I’m not loyal to the point where I’ll blindly buy things from these brands: I’ll still need reviews.

Not really – because brands themselves can become inconsistent and each beauty item needs to be reviewed. And it depends on the beauty product too – for example, I do prefer CP Lux Lipsticks range, Sephora’s Lipstories and some of Maybelline’s lipsticks – I tend to look for dupe of any lipstick I like within their range as they are fairly inexpensive.
For eyeshadows -I was fairly brand loyal to UD, but apart from Naked 3, I haven’t seen anything I’ve really liked since then. Nowadays I purchase from ND, Lorac, CT – but only if the shade colours are right for me.

Makeup I could give or take lately. My only two staples are ND Superglow highlighter and theSaem Perfect Curling mascara. But with skincare, absolutely. COSRX, Neogen, Acwell and dear klairs have all been very good to my skin as it’s changed from my 20s into my early 30s, as well as through relocation, climate changes and now heightened skin sensitivity with the addition of being masked up 10+ hours a day. I’m still wildly acne prone, but my oily skin has moved more into combination with crazy dehydration from the masks. It might seem excessive to be loyal to four skincare brands simultaneously, but they all offer something that work well together for my varying concerns.

Ish? There’s the brands I’m most familiar with because I’ve bought a lot from them but I love discovering new brands and when I do find a new one that I like I will browse that one as much as any other. Skincare on the other hand I’m pretty much ride or die with specific products – until I’m not. That is, I don’t mess with what’s working, but if it stops working for me I’m not loyal, I’m going where the solution is.

I’m pretty loyal to Besame and Physician’s Formula, but that’s about it. I’m willing to try most brands. But I’ll probably be buying from Besame until the day I die!

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