Wet 'n' Wild Naked Truth Color Icon Eyeshadow Palette ($3.99 for 0.21 oz.) consists of five eyeshadows. These are new--and permanent--beginning January. I found mine at Walgreens about a week ago. The formula is suposed to be "long-lasting, highly pigmented ... satiny-smooth for crease resistant wear." There are five of the 5-pan palettes being added to the permanent range. Recently, I've been rather disappointed with Wet 'n' Wild's eyeshadow palettes, so I thought I would start with this neutral-themed one, as neutrals tend to easier to do than bright, bold colors. All five shades are on the softer side and can be powdery, so you'll want to use a light touch when grabbing color and then pat, rather than sweep, on. I would recommend using an eyeshadow primer underneath these, as alone, they are noticeably faded after six to seven hours.
Five amazing shades in one convenient package for an unbeatable price! Each eyeshadow palette features five distinct shades that can be mixed and matched to create a unique look for every style. From matte to ultra-shimmer, these long-lasting, highly pigmented formulas are satiny-smooth for crease resistant wear. Enriched with Macadamia Oil, each shadow provides continuous moisture that improves the appearance of the delicate eye area.