Urban Decay Wired is a very warm-toned, medium-dark coral with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Wired Vice Lipstick ($17.00 for 0.11 oz.) is described as a "coral [with a Cream finish]." It's a bright, medium coral with warm, orange undertones and a creamy, lightly glossy finish. The texture was creamy enough to glide on without tugging, but not so soft that the lipstick was prone to breakage or such that the color was easily over-applied. It even applied very evenly, and I didn't find noticeable "lines" emerged if I pressed my lips together, which can sometimes occur with more emollient formulas. It had opaque color coverage and lasted for four and a half hours on me. The formula was moderately hydrating. NARS Juliette (P, $34.00) is lighter, less glossy (95% similar). Too Faced Melted Melon (P, $21.00) is darker (95% similar). Charlotte Tilbury Hot Emily (P, $37.00) is darker (90% similar). Make Up For Ever C303 (P, $22.00) is lighter (90% similar). Estee Lauder High Level (DC, $32.00) is cooler (90% similar). YSL Coral Aviator (81) (P, $38.00) is darker, less pigmented (90% similar). Hourglass Explorer (P, $32.00) is lighter (90% similar). Tom Ford Beauty Charles (P, $36.00) is lighter, more muted (90% similar). Makeup Geek Smarty Pants (P, $12.00) is less glossy (90% similar). Givenchy Coral Gypsophila (LE, $36.00) is warmer (90% similar). Bobbi Brown Pink Guava (P, $37.00) is darker, more muted (90% similar). Makeup Geek Giddy (P, $15.00) is cooler (90% similar). Colour Pop Come Up (P, $7.00) is less glossy (90% similar). Urban Decay Tilt (P, $18.00) is lighter, more muted (90% similar). MAC Toxic Tale (LE, $20.00) is darker, cooler (90% similar). Pat McGrath Tropicalia (DC, $40.00) is darker, more muted (90% similar). Wet 'n' Wild What's Up, Doc? (P, $0.99) is darker (90% similar). Givenchy Croisiere Coral (310) (LE, $36.00) is lighter, warmer, less glossy (90% similar). Colour Pop Jacquard (P, $7.00) is lighter, warmer (85% similar). Hourglass You Can Find Me (P, $34.00) is lighter, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.