Violate is a soft, medium mauve with warm undertones and a lightly glossy, cream finish. It had very nearly opaque pigmentation with a lightly creamy texture that was comfortable to wear and to apply. There was a bit of color that gathered in my lip lines due to the more emollient texture,, though, but it wasn't noticeable from a normal viewing distance. The color stayed on well for four hours on me and was moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.