Urban Decay UV-B is a very cool-toned, light-medium purple with a metallic finish. It is a limited edition lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay UV-B Vice Lipstick ($17.00 for 0.11 oz.) is described as a "vibrant blue with purple shift [with a Cream finish]." It's a medium-dark, bluish-purple with strong, cool undertones and fine pearl. It had semi-opaque pigmentation paired with a creamy, moderately emollient texture, which did cause some color to pull into lip lines right away. It applied fairly evenly, though it wasn't perfect in application. The color wore well for four hours, left a pinkish stain behind, and was hydrating. Urban Decay Monarchy (P, $18.00) is darker, less pigmented (85% similar). NYX Ego (P, $7.50) is less shimmery, darker, less glossy (80% similar). Urban Decay Reverb (P, $18.00) is darker, less pigmented, warmer (80% similar). NYX Immortal (P, $6.00) is less shimmery, darker (80% similar). Tom Ford Beauty Trance (LE, $56.00) is less shimmery, darker, warmer (80% similar). Tom Ford Beauty Cardi (LE, $36.00)(80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.