Urban Decay Phone Call is a slightly warm-toned, medium-dark berry with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Phone Call Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright pink [with a Cream finish]." It's a medium pink with warm undertones and a natural sheen. It had semi-opaque color coverage with a lightweight texture that clung slightly (but not uncomfortably) that looked and felt more like the Sheer Revolution formula than the Cream or Sheer finish in the Vice range. On me, the color wore well for four hours and was lightly moisturizing. MAC Diva-ish (LE, $20.00) is warmer (95% similar). Guerlain Very Pink (360) (P, $37.00) is warmer (90% similar). Tom Ford Beauty Aphrodite (LE, $52.00) is darker (90% similar). MAC Feeling Amorous? (LE, $20.00) is brighter (90% similar). Colour Pop Barely There (P, $6.00) is lighter, less glossy (90% similar). Guerlain Girly (DC, $58.00) is lighter, brighter, warmer (85% similar). Marc Jacobs Beauty Voila! (120) (DC, $30.00) is darker, brighter (85% similar). MAC Love Beam (LE, $20.00) is lighter, warmer (85% similar). MAC I'm Game (LE, $20.00) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.