Urban Decay PDA is a very cool-toned, dark pink with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay PDA Vice Lipstick ($17.00 for 0.11 oz.) is described as a "bright medium pink [with a Cream finish]." It's a medium pink with cooler, blue undertones and a cream finish. It had mostly opaque color payoff with a lightly creamy consistency that applied without tugging on the lips. It had a little more slip, which resulted in very subtle streaking around the edges or when I pressed my lips together. This shade lasted for four and a half hours and was hydrating. NYX Summer Breeze (P, $6.00) is lighter (95% similar). MAC Speed Dial (P, $20.00) is lighter (90% similar). Bite Beauty Cotton Candy (DC, $26.00) is lighter (90% similar). Bite Beauty Nearly Neon Pink (LE, $26.00) is lighter, brighter (90% similar). Colour Pop Pitter Ponder (LE, $7.00) is lighter, warmer (90% similar). Clinique Wow Pop (P, $19.50) is lighter (90% similar). Bite Beauty Lotus Root (DC, $24.00) is lighter (90% similar). Colour Pop Humble Pie (P, $7.00) is darker, more muted, warmer (90% similar). Colour Pop BYOB (LE, $6.00) is more muted (85% similar). Hourglass I Believe (P, $34.00) is warmer (85% similar). Colour Pop Cinderella (LE, $7.00) is lighter, warmer (85% similar). Make Up For Ever C206 (P, $22.00) is brighter, cooler (85% similar). Too Faced 1998 (P, $21.00) is lighter, less glossy (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.