Urban Decay Liquid is a slightly warm-toned, dark brown with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Liquid Vice LipstickUrban Decay Liquid Vice Lipstick ($17.00 for 0.11 oz.) is described as a "brown-plum [with a Sheer finish]." It's a muted, medium-dark plummy brown with warm, red undertones and a soft sheen. It had semi-sheer color payoff that went on fairly evenly. The texture was lightweight, thin with some slip and felt balm-like when initially applied. On me, it lasted for three and a half hours and was very lightly moisturizing. Chanel Sepia (207) (LE, $37.00) is lighter, warmer (85% similar). Chanel Jeanne (408) (P, $37.00) is brighter (90% similar). Estee Lauder Dangerous (P, $32.00) is warmer (90% similar). Hourglass Let Me (P, $34.00) is more shimmery, lighter, warmer (85% similar). Bite Beauty Cognac (DC, $24.00) is darker, warmer (80% similar). Tom Ford Beauty Pavlos (LE, $36.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.