Urban Decay Hex is a moderately warm-toned, medium-dark burgundy with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Hex Vice Lipstick ($17.00 for 0.11 oz.) is described as a "deep red wine [with a Mega Matte finish]." It's a deep red with warmer undertones and a semi-matte finish. It had nearly opaque pigmentation that covered evenly, though the texture was firmer and had some drag to it when I applied it. This shade is more comfortable to apply with a lip brush. On me, it wore for over seven hours, left a reddish stain behind, and it was moderately drying. MAC Unknown Pleasures (LE, $19.00) is darker (95% similar). NARS Bette (P, $34.00) is lighter, warmer, less glossy (90% similar). Bite Beauty Cerise (P, $24.00) is lighter, more muted (95% similar). Maybelline Burgundy Blush (P, $7.99) is warmer (95% similar). Buxom Voodoo Spice (P, $22.00) is lighter, cooler (90% similar). MAC Dreaming of You (LE, $20.00) is cooler (90% similar). Illamasqua Growl (P, $24.00) is warmer (95% similar). NARS Charlotte (P, $34.00) is cooler (90% similar). Shiseido Curious Cassis (RD620) (DC, $28.00) is cooler (90% similar). Marc Jacobs Beauty Blow (210) (P, $30.00) is lighter (95% similar). Tom Ford Beauty Nikita (Right) (LE, ) is lighter, brighter, cooler (90% similar). NARS 413 BLKR (DC, $28.00) is lighter (95% similar). Sephora Me First (38) (P, $13.00) is lighter, glossier (90% similar). Chanel Rouge Audace (59) (LE, $38.00) is darker, cooler (90% similar). Estee Lauder Desirous (P, $32.00) is darker, warmer (90% similar). NARS Josephine (LE, $34.00) is darker, cooler (90% similar). Maybelline Raging Raisin (DC, $7.49) is lighter, cooler (90% similar). MAC Diva (P, $20.00) is lighter (90% similar). Bite Beauty Liquorice (DC, $24.00) is cooler, glossier (90% similar). NARS Mona (P, $34.00) is glossier (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.