Urban Decay Earthling is a moderately warm-toned, light-medium beige with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Earthling Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pale nude with pink undertone [with a Sheer finish]." It's a light, peachy-beige with warm undertones and a natural finish. It is a lot like Walk of Shame, but this shade has more coverage (semi-opaque). It goes on somewhat evenly but is unforgiving. it seemed to catch on any imperfection on my lips. Some of the color pulled into lip lines, which worsened over the two and a half hours it lasted. MAC Bi-ceptual (LE, $20.00) is cooler (90% similar). Tom Ford Beauty Alexander (2016) (P, $36.00) is darker (90% similar). MAC Crème d'Nude (LE, $20.00) is cooler (90% similar). MAC Fashion Pack (LE, $25.00) is darker (90% similar). MAC Blankety (P, $20.00) is less shimmery, darker (90% similar). MAC MCizzle (LE, $20.00) is cooler (95% similar). MAC Dahhlinggg! (LE, $20.00) is lighter, cooler (80% similar). Charlotte Tilbury Kim K.W. (P, $37.00) is darker, brighter (90% similar). Urban Decay Walk of Shame (P, $18.00) is less pigmented, cooler (90% similar). Urban Decay Sheer Walk of Shame (DC, $22.00)(90% similar). MAC 2N (LE, $20.00) is lighter, cooler (85% similar). Colour Pop Addict (LE, $6.00) is lighter, brighter, more pigmented (90% similar). MAC Luxe Natural (P, $25.00) is darker, warmer (90% similar). MAC Act Natural (P, $20.00) is less shimmery, lighter (85% similar). L'Oreal Shining Peach (P, $9.99) is darker, cooler (85% similar). Smashbox Phantom (P, $21.00) is cooler (85% similar). MAC Opal Beach (LE, $25.00) is more shimmery, darker, warmer (85% similar). MAC Woodrose (LE, $20.00) is brighter, cooler (85% similar). MAC Bosom Friend (LE, $20.00) is lighter, cooler (80% similar). MAC Japanese Maple (LE, $20.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.