Urban Decay Checkmate is a moderately warm-toned, dark pink with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Checkmate Vice LipstickUrban Decay Checkmate Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pink-fuchsia [with a Comfort Matte finish]." It's a bold, bright medium pink with warm undertones and a satin finish. It was richly pigmented and yielded full, even coverage that was smooth and didn't pull into lip lines over time. The color lasted for five and a half hours and was neither drying nor hydrating. Tom Ford Beauty Possession (Right) (LE, ) is darker (95% similar). Tom Ford Beauty Magnus (P, $36.00) is more muted (95% similar). MAC Saucy Little Darling (LE, $20.00) is lighter (95% similar). MAC Love at First Bite (LE, $20.00) is cooler (95% similar). MAC Force of Love (LE, $20.00) is lighter (90% similar). Estee Lauder Never Enough (P, $32.00) is more muted, warmer (90% similar). Tom Ford Beauty Flamingo (P, $55.00) is more muted (90% similar). NARS Low Rider (P, $26.00) is more muted, less glossy (90% similar). Bobbi Brown Bitten (P, $29.00) is less shimmery, lighter (90% similar). Givenchy Rose Flanelle (202) (P, $37.00) is darker, more muted (90% similar). Make Up For Ever C306 (DC, $22.00) is darker, glossier (90% similar). Givenchy Rose Graphique (P, $37.00) is more muted (85% similar). Dior Delight (069) (LE, $38.00) is more shimmery, lighter, cooler (85% similar). Guerlain Gracy (DC, $58.00) is darker, warmer (90% similar). MAC You're So Vain (P, $19.00) is less shimmery, darker (85% similar). Tarte So Fetch (P, $20.00) is darker, warmer (85% similar). Shiseido Pink Flash (214) (P, $26.00) is less shimmery, darker, more muted (85% similar). Bobbi Brown Tahiti Pink (P, $37.00) is darker, warmer (85% similar). Bite Beauty #064 (P, $18.00) is lighter, less glossy (85% similar). ColourPop Bling Ring (LE, $7.00) is darker, more muted, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.