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Hive is a medium brown with warm, golden undertones and a matte finish. The pigmentation was opaque in a single layer, while the consistency felt soft, a little dusty in the pan, and a smidgen thin, but it applied evenly and blended out well. It lasted well for seven and a half hours on me before fading a touch.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Talc, Caprylic/Capric Triglyceride, Ethylene/Acrylic Acid Copolymer, Alumina, Zinc Stearate, PTFE, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Silica, Tin Oxide. May Contain: Mica, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, CI 75470 / Carmine, CI 19140 / Yellow 5 Lake, CI 77400 / Copper Powder, CI 77163 / Bismuth Oxychloride, CI 77007 / Ultramarines, CI 77400 / Bronze Powder, CI 42090 / Blue 1 Lake, CI 77510 / Ferric Ammonium Ferrocyanide, CI 77510 / Ferric Ferrocyanide, CI 77288 / Chromium Oxide Greens.