Cool Plum (70P) is a muted, medium brown with moderate, warm undertones and a satin finish. The texture was soft, blendable, and smooth to the touch without being too powdery nor too firmly pressed into the pan. It felt like there was slight slip to the formula that gave it better blendability and made it sit more flatteringly on bare skin. It had excellent color coverage that stayed on nicely for eight and a half hours before showing signs of fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Provides maximum color payoff with minimal effort, blending seamlessly to achieve vibrant, ultra-pigmented, long lasting looks Shades and formulas were hand-designed by world-renowned makeup artist Natasha Denona. Made with the highest quality pure color pigments, dazzling chroma crystals, and luminous mineral pearls. Its’ buttery smooth, hydrating eyeshadow formula wears beautifully on any skin type and skin tone. Formulated without talc, parabens, or phthalates. Cruelty-free and allergen-free.
Mica, Talc, Octyldodecyl Stearoyl Stearate, Diisostearyl Malate, Caprylyl Glycol, Ethylhexylglycerin, PTFE, Zinc Stearate, Silica, Tin Oxide, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Aluminum Powder (Ci 77000).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.