Zoeva Urban Culture is a very warm-toned, light brown with a matte finish. It is an eyeshadow that is permanent in this palette: Matte.
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Urban Culture is a muted, medium brown with warm, yellow undertones and a matte finish. The consistency was smooth, soft, and finely-milled but had substance, which helped it adhere well to bare skin with smooth, even, and opaque color coverage. The color wore for a solid eight hours before fading on me.
PiPPermanent in Palette.
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The formulation of the eyeshadows is enriched with vitamin E and is 100% free of parabens, mineral oils, perfume and phthalates. Made in Italy.