Gone Mad

Urban Decay Eyeshadow

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Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow

Urban Decay Gone Mad is a neutral-toned, medium-dark purple with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.

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Editor's Review

Gone Mad is a muted, dark purple with subtle, warm undertones and a smattering of lighter purple micro-sparkle over a primarily matte finish. It was dusty, semi-sheer, and difficult to blend. The color lasted for seven hours before fading. Urban Decay Faded (LE, $19.00) is more shimmery, lighter, brighter (95% similar). MAC Indian Ink (P, $17.00) is brighter (90% similar). Tom Ford Beauty Pretty Baby #2 (PiP, ) is more shimmery, lighter, warmer (90% similar). Wet 'n' Wild Secret Garden Rendezvous #3 (LE, ) is lighter, cooler (85% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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Top Dupes
View all Dupes

Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this shade!

Pretty Baby #2

PiPPermanent in Palette.
90% Similar

Indian Ink

PPermanent. $17.00/0.05 oz.
90% Similar
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
Available in a Palette/Set
Claims / Ingredients

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

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