Urban Decay Ego is a moderately warm-toned, light plum with a metallic finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
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Ego is a light-medium plum with warmer undertones and cooler, lavender pearl. It had good color payoff in a single layer, while the texture was slightly dusty but adhered well enough to bare skin when pressed and patted onto my lid instead of swept. It wore well for seven and a half hours before it started to fade noticeably on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Oryza Sativa Extract / Rice Extract, Talc, Zinc Stearate, Silica, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Synthetic Fluorphlogopite, Polyethylene Terephthalate, Tin Oxide, Alumina, Polybutylene Terephthalate, Stearic Acid, Polyurethane-33, Polylactic Acid, Polymethyl Methacrylate. [+/- (All shades may contain /Toutes les couleurs peuvent contenir): Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77400 / Bronze Powder, CI 77000 / Aluminum Powder, CI 77400 / Copper Powder, CI 42090 / Blue 1 Lake, CI 77288 / Chromium Oxide Greens, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 77510 / Ferric Ammonium Ferrocyanide]. D211520/5