Ashes

Urban Decay Eyeshadow

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Urban Decay Ashes Eyeshadow
Urban Decay Ashes Eyeshadow
Urban Decay Ashes Eyeshadow
Urban Decay Ashes Eyeshadow
Urban Decay Ashes Eyeshadow
Urban Decay Ashes Eyeshadow

Urban Decay Ashes is a very warm-toned, dark plum with a matte finish. It is an eyeshadow that is permanent in this palette: Naked Heat.

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Editor's Review

Ashes is a muted, purpled plum with subtle, warm brown undertones and a matte finish. The consistency was very firm and stiff in the pan, which was what made this shade so difficult to apply evenly. It only was workable when applied over some of the better mattes to add darkness/depth rather than on its own, where the ragged, drier edges never diffused seamlessly for me. It did still last for a good seven and a half hours on me, though.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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Top Dupes
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Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!

Risky Biz

PiPPermanent in Palette. $16.00/0.08 oz.
95% Similar

Plummet

PPermanent. $5.00/0.06 oz.
95% Similar

#13

PPermanent. $6.50/0.12 oz.
93% Similar

Cloud Nine

PPermanent. $4.50/0.05 oz.
90% Similar

Hickory

PiPPermanent in Palette.
90% Similar

Punk

PPermanent. $19.00/0.05 oz.
90% Similar
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Available in a Palette/Set

Naked Heat Eyeshadow Palette

PPermanent. $54.00/0.6 oz.
Claims / Ingredients

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

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