ABC Gum

Urban Decay Eyeshadow

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Urban Decay ABC Gum Eyeshadow
Urban Decay ABC Gum Eyeshadow
Urban Decay ABC Gum Eyeshadow
Urban Decay ABC Gum Eyeshadow
Urban Decay ABC Gum Eyeshadow
Urban Decay ABC Gum Eyeshadow

Urban Decay ABC Gum is a very warm-toned, light-medium peach with a matte finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.

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Editor's Review

ABC Gum is a light-medium peachy orange with warm undertones and a matte finish. It had good color payoff with a smooth, sliky texture that was a touch dusty in the pan but applied well and did not look dry or dusty on the lid. This shade lasted for seven and a half hours on me.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

The rating below is an average across 2 reviews. Use the tabs above to view the most recent review or previous reviews.

Reviewed on 1/15/17January 15th, 2017

Palette/Set: Nocturnal
B+
B+
9
Product
9
Pigmentation
8.5
Texture
8
Longevity
5
Application
88%
Total

Reviewed on 6/11/13June 11th, 2013

Not in a palette/set
A
A
9.5
Product
10
Pigmentation
9
Texture
10
Longevity
5
Application
97%
Total
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Available in a Palette/Set

Nocturnal Shadow Box

LELimited Edition. $29.00/0.12 oz.
Claims / Ingredients

Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.

Talc, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Caprylyl Glycol, Phenoxyethanol. May contain: Ci 77491/77492/77499 (Iron Oxides), Ci 75470 (Carmine).

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Reader Reviews

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Based on 1 Review, 4 Quick Reviews

The Good: Buttery (2), Blendable (2), Easy To Apply (2), Smooth (1), Crease-resistant (1), Long-wearing (1), Great Value (1)

The In-Between: Highly Pigmented (1), Natural (1)

1 Written Reviews

By Rebecca 2 years ago.

On the whole I really enjoy Urban Decay's eyeshadow formula. I find them easy to work with, long-lasting, and the range of colours is great. I would appreciate being able to buy their shadows in a single refill pan, but I don't mind having the single compacts as the packaging is nice enough. I use ABC Gum as an all-over base shade every single day, have done for a few months with no sign of hitting pan. Would recommend to anyone, especially those with a fair skintone like myself.

Tags: highly-pigmented, buttery, blendable, easy-to-apply, long-wearing, great-value
Skin Type: Very Dry - Skin Tone: Very Light - Undertone: Yellow