Urban Decay 1985 is a moderately warm-toned, medium purple with a pearl finish. It is a permanent eyeshadow that retails for $19.00 and contains 0.05 oz.
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Urban Decay 1985 Eyeshadow ($19.00 for 0.05 oz.) is a brighter, medium-dark magenta purple with pink undertones and a pearly sheen. It had semi-opaque pigmentation, which was buildable to opaque coverage with a heavier hand or two layers patted on (not swept). The texture was firmer in the pan and a bit drier overall, though I had no issues blending and diffusing the shade on the lid. On me, the color lasted for just over eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Caprylic/Capric Triglyceride, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Talc, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer. [+/- (May Contain/Peut contenir) : Mica, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 42090 / Blue 1 Lake, CI 77510 / Ferric Ferrocyanide].