Urban Decay Prank is a slightly cool-toned, dark blue with a satin finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Prank is described as a "deep navy matte with turquoise floating pearl." It's a muted, blackened blue with green shimmer over a matte finish. This was released previously, but this year's iteration is much more pigmented and less powdery, though it still kicks up some excess in the pan, I felt like it deposited with good payoff on the lid. The color lasted for eight hours on me. Marc Jacobs Beauty Make Sure (PiP, ) is warmer (95% similar). Makeup Geek Ocean Breeze (DC, $6.00) is more shimmery, brighter (90% similar). LORAC Beast Mode (LE, $19.00) is darker, warmer (90% similar). Sydney Grace Indiana Love (P, $5.00) is less shimmery, darker (90% similar). Chanel Architectonic #1 (LE, ) is less shimmery, darker, more muted (90% similar). Too Faced Heavy Metal (PiP, $16.00) is darker (90% similar). Viseart Defiance (PiP, ) is less shimmery, cooler (90% similar). Natasha Denona Fata Morgana (LE, ) is less shimmery, warmer (85% similar). Sydney Grace itsaboy (P, $5.00) is less shimmery, cooler (85% similar). Chanel Fascination #1 (PiP, ) is lighter (85% similar). Giorgio Armani #20 (DC, $33.00) is darker (80% similar). Natasha Denona Enigma (268CP) (LE, ) is less shimmery, lighter, brighter (80% similar). Sydney Grace Ice Fishing (DC, $5.00) is less shimmery (80% similar). Chanel Quintessence #8 (LE, ) is less shimmery, lighter, warmer (80% similar). Tom Ford Beauty Emerald Lust #4 (LE, ) is more shimmery, darker (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.