Urban Decay Like a V is a slightly cool-toned, medium berry with a satin finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Like a V is a medium berry with subtle, cool undertones and a faint, iridescent pearl. It had semi-opaque color payoff in a single layer, which did not build up well and had a tendency to look more muted after a few minutes of being on my lid. The texture was thin, slightly dry, though not powdery. It wore decently for six and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
MICA, CI 77891 / TITANIUM DIOXIDE, CI 75470 / CARMINE, CI 77007 / ULTRAMARINES, CAPRYLIC/CAPRIC TRIGLYCERIDE, CI 77492 / IRON OXIDES, CI 77499 / IRON OXIDES, SODIUM DEHYDROACETATE, PHENOXYETHANOL, SORBIC ACID, TALC, ZINC STEARATE, CELLULOSE, BORON NITRIDE, ETHYLENE/ACRYLIC ACID COPOLYMER (D258200/1).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.