Instinct is a muted, medium-dark rosy mauve with neutral-to-cool undertones and a matte finish. This shade had a much firmer press to it, which made it hard to get the product out of it and resulted in semi-sheer coverage. It didn't blend well, and I couldn't really get the color to build-up much either, as it did not respond well to layering. What little I managed to apply lasted for seven hours from what I could tell. Marc Jacobs Beauty Otherwise (PiP, ) is darker (95% similar). LORAC Rose Bud (PiP, $19.00) is cooler (95% similar). MAC Tickety Boo (LE, $17.00) is darker (95% similar). Laura Mercier Cashmere (PiP, $23.00) is warmer (95% similar). Givenchy Rose Dentelle (3) (P, $23.00) is warmer (95% similar). Tarte Natural Beauty (LE, ) is warmer (90% similar). ColourPop Chic Happens (P, $4.50) is cooler (90% similar). theBalm Feisty (P, $16.00) is warmer (95% similar). Bobbi Brown Amnesia Rose (LE, $22.00) is warmer (90% similar). Sephora Cloak (PiP, ) is darker, warmer (90% similar). LORAC Tick Tock (LE, $19.00) is warmer (90% similar). Wet 'n' Wild Rose in the Air #3 (PiP, ) is lighter (90% similar). LORAC Mauve (PiP, $19.00) is darker (90% similar). Anastasia Lure (LE, $12.00) is darker (95% similar). Makeup Geek Petal Pusher (DC, $6.00) is cooler (95% similar). KKW Beauty Tree (PiP, ) is warmer (90% similar). MAC Rustique (LE, $17.00) is warmer (90% similar). MAC Quarry (P, $17.00) is lighter (80% similar). ColourPop Novel (LE, $4.50) is darker, warmer (85% similar). Marc Jacobs Beauty Feel (LE, ) is lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.