Urban Decay Grip is a neutral-toned, medium taupe with a satin finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Grip is described as a "taupe matte with iridescent micro-glitter." It's a faded, medium taupe with warm, brown tones and light sparkle (more sparkle than glitter to me). It's the type of sparkle where most of it gets lost and doesn't adhere to the skin without some sort of adhesive base. It was firmer in texture with sheerer coverage and was one of the less easy-to-use shades in the palette. The color faded afters even and a half hours. LORAC Navy #5 (LE, $19.00) is more shimmery, lighter (90% similar). KVD Beauty Ashes (LE, ) is lighter (90% similar). Dior Minimalism (P, $29.50) is cooler (90% similar). NABLA Cosmetics Dreamer (P, $8.00) is lighter (90% similar). MAC Stony (LE, $17.00) is warmer (90% similar). Make Up For Ever D-12 (P, $21.00) is darker (85% similar). Tarte Come What Grey (LE, ) is less shimmery, darker (85% similar). MAC Greenluxe #3 (PiP, ) is more shimmery, lighter (90% similar). ColourPop Adios (LE, $6.00) is more shimmery, darker (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.