Urban Decay Bitter is a moderately warm-toned, light-medium brown with a matte finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Bitter is described as a "reddish brown matte." It's a muted, medium-dark brown with warm, orange-red tones and a matte finish. It had decent pigmentation with a blendable texture, but it was a little powdery and thin. The eyeshadow lasted for eight hours before fading. Morphe Roxanne (LE, ) is cooler (95% similar). Tarte Whimsy (PiP, ) is cooler (95% similar). Anastasia Brick (P, $12.00) is darker (95% similar). MAC Dali Wood (PiP, $17.00) is cooler (95% similar). Urban Decay Cayenne (PiP, $19.00) is cooler (95% similar). Viseart Nude Caramel (PiP, ) is lighter (95% similar). Too Faced Bee's Knees (LE, $16.00) is lighter (95% similar). KVD Beauty Wrath (DC, ) is lighter (95% similar). Tarte Dogman (LE, ) is cooler (90% similar). ColourPop Top Notch (P, $4.50) is cooler (95% similar). Wet 'n' Wild Not a Basic Peach #1 (PiP, ) is darker (95% similar). Anastasia Sienna (P, $12.00) is warmer (95% similar). Too Faced Gingerbread Glam (LE, $16.00) is lighter (90% similar). Make Up For Ever M738 Auburn (DC, $21.00) is cooler (90% similar). KKW Beauty Albanian (LE, ) is brighter, cooler (90% similar). Anastasia D5 (Norvina Vol. 4) (LE, $12.00) is darker (90% similar). Zoeva Cheap Bar (PiP, ) is cooler (90% similar). Too Faced Nuts About U (LE, $16.00) is brighter (90% similar). Ciate On Fire (LE, ) is more muted (90% similar). Huda Beauty Warm Browns #9 (PiP, ) is brighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.