Urban Decay Bold Generation is a moderately cool-toned, dark gray with a metallic finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.06 oz.
Bold Generation is a dark, charcoal gray with cool undertones and silver micro-sparkle. It seemed to have a more metallic finish, but the shimmer didn't bind with the base powder as much so it had moderate fallout during application and blending, which left the finish looking less intense. It had opaque color coverage that stayed on well for seven hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic. The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.
Ci 77499/Iron Oxides, Ci 77000/Aluminum Powder, Cellulose, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Talc, Mica, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Boron Nitride.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.