The formula is supposed to be a "cream-to-powder blush" that has "buildable color" and a "creamy, velvety texture" paired with a "radiant-matte finish." The consistency felt creamy to the touch, but it also felt a little powdery. It had a candy-coated shell initially--very shiny--but after one or two uses, the texture looked more matte and felt a lot drier. It seemed almost as if it was drying out over time, so ultimately, it felt more like a powder going on most of the time.
The texture was thinner and while it was no trouble to diffuse the product across the skin, it did not do so that evenly, and I noticed a lot of color that seemed to sit in my pores (like dots of deeper color). The coverage was more buildable when applied with a fingertip, but it was a challenge to get more coverage that was still blended as the color seemed to disappear as I blended it out (even just a little). The only way I could manage decent application was patting color on the apples of the cheeks with fingertips and lightly pressing to blend, and then going back with a bit of foundation actually blend out the edges. The wear was short end on bare skin at six to seven hours.
Over foundation, they were worse, as they lifted liquid foundations a lot, which resulted in uneven coverage and some unevenness in overall texture, too, as the cream-to-powder formula caused clumping with my liquid foundations (I tried three different ones with this blush formula).
The average rating based on all reviewed shade(s) in this formula is shown below.
Great for use on the face and lips, this cream-to-powder blush delivers a perfectly soft, blendable flush and radiant-matte finish.