Too Faced It's Happening is a slightly cool-toned, medium-dark fuchsia with a matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.23 oz.
Too Faced It's Happening Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a "matte bright magenta." It's a bright, medium fuchsia pink with cool, blue undertones and a matte finish. It had good color payoff with a thin formula that applied smoothly and evenly. It dried down to a totally flat, matte finish that was slightly powdery-feeling. The color lasted for five hours and was drying while worn. ColourPop Mars (P, $6.50) is darker, more muted, warmer (90% similar). MAC Pleasure Bomb (LE, $21.00) is glossier (90% similar). MAC Moxie (LE, $21.00) is glossier (90% similar). Maybelline Fiery Fuchsia (DC, $7.49) is darker, warmer, glossier (90% similar). ColourPop Pin Wheel (LE, $6.50) is cooler (90% similar). Guerlain #61 (P, $33.00) is glossier (90% similar). MAC Billion Dollar Smile (P, $24.00) is darker (90% similar). Fenty Beauty Unlocked (P, $24.00) is more muted (90% similar). Anastasia Pink Punch (LE, $20.00) is darker, cooler (90% similar). MAC A Killing Smile (LE, $21.00) is lighter, glossier (95% similar). NARS Let's Go Crazy (P, $27.00) is darker, more muted (90% similar). Urban Decay Menace (P, $18.00) is more muted, cooler (90% similar). Charlotte Tilbury Electric Poppy (P, $34.00) is warmer, glossier (85% similar). Fenty Beauty Candy Venom (P, $18.00) is glossier (90% similar). YSL Contrary Fuchsia (08) (P, $39.00) is darker (85% similar). ColourPop Cherry Bomb (P, $7.00) is lighter, warmer, glossier (85% similar). ColourPop I Heart This (LE, $7.00) is darker, glossier (85% similar). Tom Ford Beauty Jared (P, $36.00) is darker, more muted, glossier (90% similar). Pat McGrath Full Panic (LE, $38.00) is warmer, glossier (85% similar). Make Up For Ever M203 (DC, $22.00) is darker, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super rich, saturated color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Aluminum Benzoate, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Tocopherol. May Contain (+/-): Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.