Too Faced It's Happening is a slightly cool-toned, medium-dark fuchsia with a matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.23 oz.
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Too Faced It's Happening Melted Matte Liquid LipstickToo Faced It's Happening Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a "matte bright magenta." It's a bright, medium fuchsia pink with cool, blue undertones and a matte finish. It had good color payoff with a thin formula that applied smoothly and evenly. It dried down to a totally flat, matte finish that was slightly powdery-feeling. The color lasted for five hours and was drying while worn. Colour Pop Mars (P, $6.50) is darker, more muted, warmer (90% similar). MAC Pleasure Bomb (LE, $20.00) is glossier (90% similar). MAC Moxie (LE, $20.00) is glossier (90% similar). MAC A Killing Smile (LE, $20.00) is lighter, glossier (95% similar). NARS Let's Go Crazy (P, $27.00) is darker, more muted (90% similar). Maybelline Fiery Fuchsia (DC, $7.49) is darker, warmer, glossier (90% similar). Colour Pop Pin Wheel (LE, $6.50) is cooler (90% similar). Guerlain #61 (P, $33.00) is glossier (90% similar). MAC Billion Dollar Smile (P, $24.00) is darker (90% similar). Fenty Beauty Unlocked (P, $24.00) is more muted (90% similar). Anastasia Pink Punch (LE, $20.00) is darker, cooler (90% similar). Charlotte Tilbury Electric Poppy (P, $34.00) is warmer, glossier (85% similar). Urban Decay Menace (P, $18.00) is more muted, cooler (90% similar). Fenty Beauty Candy Venom (P, $18.00) is glossier (90% similar). Tom Ford Beauty Notorious (P, $55.00) is darker, glossier (85% similar). Colour Pop Maxed Out (P, $7.00) is darker (85% similar). MAC No Faux Pas (LE, $20.00) is lighter, cooler, glossier (85% similar). Colour Pop Cherry Bomb (P, $6.00) is lighter, warmer, glossier (85% similar). Tom Ford Beauty Jared (P, $36.00) is darker, more muted, glossier (90% similar). Pat McGrath Full Panic (LE, $40.00) is warmer, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Give lips the staying power of a stain and the intense color of a liquid lipstick in one long-wear ultra-matte formula. It’s formulated with exclusive technology that leaves the lipstick melted for the most high-impact color possible. It’s infused with antioxidant-rich avocado oil and vitamin E to moisturize, while hyaluronic filling spheres smooth the look of lip lines. It comfortably coats lips with a wash of intense, high-impact, super rich, saturated color that lasts for hours.
Isododecane, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Beeswax/Cera Alba/Cire d'Abeille, Kaolin, Silica Dimethyl Silylate, Cyclohexasiloxane, Disteardimonium Hectorite, Aluminum Benzoate, Water, Butylene Glycol, Caprylyl Glycol, Cetearyl Ethylhexanoate, Ethylhexyl Palmitate, Glyceryl Behenate/Eicosadioate, Helianthus Annuus (Sunflower) Seed Oil/Helianthus Annuus Seed Oil, Hexylene Glycol, Hydrogen Dimethicone, Palmitoyl Tripeptide-38, Persea Gratissima (Avocado) Oil/Persea Gratissima Oil, Phenoxyethanol, Portulaca Pilosa Extract, Propylene Carbonate, Retinyl Palmitate, Sodium Hyaluronate, Sorbitan Isostearate, Sucrose Cocoate, Tocopherol. May Contain (+/-): Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).